Essentials Mediapost

NFT / Metaverse & marketing News

Essentials Review is your trusted guide in the news world as it publishes the most insightful links selected by trusted experts in the NFT, Metaverse & Marketing industry.

Top news of the week: 26.08.2022.

#contentmarketing
#content
#B2B
#B2BMarketing
#DigitalAssetManagement
#CMWorld
#video
#marketingthink

@SFerika shared
On Aug 25, 2022
You can create the most interesting and audience-focused content, but without a distribution plan, it may as well not exist! Learn how to avoid common #contentmarketing mistakes that waste your budget via this @CMIContent article: https://t.co/veBvMpYopl #content
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Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Follow these tips to avoid costly errors and oversights that can lay waste to your content marketing budget – Content Marketing Institute

@leeodden shared
On Aug 24, 2022
Why is it more important than ever for B2B Marketers to elevate their digital asset management game? @lanerellis has the playbook on the @TopRank B2B Marketing Blog https://t.co/ofNSzx8MQ2 https://t.co/Qmme3bwgAF
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Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever

Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever

In the new digital-first B2B marketing era, having a digital asset management (DAM) system is more important than ever.

@NealSchaffer shared
On Aug 24, 2022
Content marketing in the metaverse: How does it work? #contentmarketing https://t.co/JWUwaubA0W
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Content marketing in the metaverse: How does it work?

Content marketing in the metaverse: How does it work?

We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science ...

@advertisingweek shared
On Aug 23, 2022
ICYMI: Advertising and gaming were at the forefront of this year's Cannes Festival. Itamar Benedy, Co-Founder and CEO at Anzu, reviews the last year in gaming and discusses gaming's evolution as a significant advertising player. https://t.co/JzA1YqsZtq
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The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For

The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For

The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.

@CMIContent shared
On Aug 26, 2022
RT @MarketMuseCo: Here are some sessions we can't wait to see at #CMWorld @jacquelineloch @carmenhill @asianprodigy @4markb @amywhiggins @jbergmann https://t.co/ebtoAH9TDe #CMWorld #contentmarketing
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Content Marketing World 2022: Must-see Sessions for Building an Effective Customer Journey

Content Marketing World 2022: Must-see Sessions for Building an Effective Customer Journey

If you're looking to build a better customer journey through content, here are some Content Marketing World 2022 sessions that can help.

@GerryMoran shared
On Aug 26, 2022
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. So, it's time to develop a playbook for that, right? #contentmarketing #video #marketingthink ⁦@TheDrum⁩ https://t.co/JAA23HQ8HH
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7 reasons why video rules content marketing

7 reasons why video rules content marketing

In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video.

@VentureBeat shared
On Aug 22, 2022
GamesBeat Summit Next 2022: Announcing speakers Will Wright, Matthew Ball and more https://t.co/HVtdWQ8mqs
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GamesBeat Summit Next 2022: Announcing speakers Will Wright, Matthew Ball and more

GamesBeat Summit Next 2022: Announcing speakers Will Wright, Matthew Ball and more

The speakers at GamesBeat Summit Next 2022 include Sim City creator Will Wright, now cofounder of Gallium; and Matthew Ball, CEO of Epyllion and author of The Metaverse.

@Econsultancy shared
On Aug 24, 2022
You can read our series of metaverse reality check articles here 👇 (Note that the third article is subscriber only) https://t.co/LwhZeL5w0O
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The Metaverse

The Metaverse

Econsultancy’s latest best practice, case studies and articles on the role of the metaverse, NFTs and Web3 in marketing and ecommerce.