Top news of the week: 26.08.2022.
Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes
Follow these tips to avoid costly errors and oversights that can lay waste to your content marketing budget – Content Marketing Institute
Digital-First: Why B2B Marketers Need Digital Asset Management (DAM) More Than Ever
In the new digital-first B2B marketing era, having a digital asset management (DAM) system is more important than ever.
Content marketing in the metaverse: How does it work?
We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science ...
The Stars Align At Cannes, Establishing Gaming As The Advertising Medium We Have All Been Waiting For
The future is full of possibilities, and with gaming firmly sitting at the center, I can’t wait to see what sorts of ideas, activations, and campaigns we will be able to experience.
Content Marketing World 2022: Must-see Sessions for Building an Effective Customer Journey
If you're looking to build a better customer journey through content, here are some Content Marketing World 2022 sessions that can help.
7 reasons why video rules content marketing
In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video.
GamesBeat Summit Next 2022: Announcing speakers Will Wright, Matthew Ball and more
The speakers at GamesBeat Summit Next 2022 include Sim City creator Will Wright, now cofounder of Gallium; and Matthew Ball, CEO of Epyllion and author of The Metaverse.
The Metaverse
Econsultancy’s latest best practice, case studies and articles on the role of the metaverse, NFTs and Web3 in marketing and ecommerce.