Top news of the week: 07.04.2023.
Building Psychological Attachment — Not Just Ownership — Into Web3
User interest in crypto projects is often transactional, mercenary, and short-lived. As the next era of the internet progresses with products that give users ownership through crypto ...
Will interoperable avatars be essential for the open metaverse? | Timmu Tõke
Ready Player Me is creating cross-platform metaverse avatars as well as a standard for personalized avatars you can take with you everywhere.
Clinique heads to music festival with immersive hub
A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push.
Maybelline taps SNL star for ’90s-inspired music video
“Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.
Personalized Marketing Is the Fantasy Every Company Should Realize
MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.
Building a Great Customer Experience in the Metaverse
The metaverse presents a once-in-a-generation opportunity to reinvent the consumer experience, by incorporating greater elements of interactivity, personalization, and adventure in your ...