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Top news of the week: 13.01.2023.

Brand management
Block
Web 2.0
Marketing
Google
Entrepreneurship

@sriramk shared
On Jan 11, 2023
Great AMA with @VitalikButerin and the EF https://t.co/jrLG7izNPb
Open
[AMA] We are EF Research (Pt. 9: 11 January, 2023)

[AMA] We are EF Research (Pt. 9: 11 January, 2023)

89 votes and 253 comments so far on Reddit

@CMIContent shared
On Jan 13, 2023
Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses] - https://t.co/tBbNvbd8YI https://t.co/tGA1kEoU3V
Open
Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for ...

@HarvardBiz shared
On Jan 11, 2023
For crypto to become mainstream, we need to stop obsessing over price, market capitalization, and trading volume of competing coins. https://t.co/U5at4X6cUQ
Open
Do Crypto Prices Actually Mean Anything?

Do Crypto Prices Actually Mean Anything?

After each high-profile crypto meltdown, there have been renewed calls for greater oversight of the space. The idea here is that if we regulated crypto players like traditional financial ...

@NealSchaffer shared
On Jan 11, 2023
Yes, #web3 is still in the future, but #marketers should start preparing today. Do Marketers Need a Special Web3 Education? https://t.co/rVUUQ4nn39
Open
Do Marketers Need a Special Web3 Education?

Do Marketers Need a Special Web3 Education?

Marketers interested in web3 technologies, such as blockchain and DApps, may benefit from learning and practicing.

@ThatChristinaG shared
On Jan 10, 2023
Excited to share my thoughts on ChatGPT with @Digiday. How can creators use it, drive efficiencies, and improve their work? https://t.co/tx8fKCLA45
Open
Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT

Marketing Briefing: How marketers are finding ways to use the latest buzzy AI tool, ChatGPT

Marketers and agency execs say that they don’t see ChatGBT taking copywriting jobs but that it will likely be a tool advertisers use to help the creative process going forward. 

@jackbutcher shared
On Jan 12, 2023
RT @erikaleetv: When I first found out about Checks, I was immediately intrigued by the art, its cultural relevance, and its mechanics Here's what you need to know about Checks VV. I hopped on a call w/ founder @jackbutcher for his first ever interview on the project: https://t.co/lsIYzBnoqt
Open
Checks VV: How Jack Butcher's Newest Project is Capturing the Zeitgeist Through Gamified Checkmarks

Checks VV: How Jack Butcher's Newest Project is Capturing the Zeitgeist Through Gamified Checkmarks

Since Twitter's inception in 2009, its blue "verified" checkmark has been a symbol of distinction for active, noteworthy, and legitimate accounts of public interest that have been ...

@Adweek shared
On Jan 10, 2023
VOICE | . As we evolve into an even more audio-first world with podcasts, voice assistants, TikTok-style videos and metaverse UX, 2023 could be the year of the sonic boom. https://t.co/tqquap9h4v https://t.co/3Nb4lhWZhn
Open
Sonic Branding Will Give ‘Voice’ to New Tech in 2023

Sonic Branding Will Give ‘Voice’ to New Tech in 2023

Wherever sound can show up, so can your brand.

@Adweek shared
On Jan 11, 2023
According to a new study, there is a consensus among media agencies that there should be more focus given to channels such as retail media, connected TV (CTV) audio and Web3 experiences. https://t.co/FsEojd7gdt
Open
Media Agencies Call on Marketers to Change Their Digital Strategies

Media Agencies Call on Marketers to Change Their Digital Strategies

Criteo surveyed 800 senior media professionals to gain their views on how brands can achieve growth in 2023.

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weekly 13.01.2023
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