Web 2.0, Social shopping, Social commerce, Retailing, Business, Social media
Here are the trends likely to have the biggest impact on social media channels in 2023
Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023.
Here are the trends likely to have the biggest impact on social media channels in 2023
Decentralized platforms, death of the cookie and predictive analytics are just a few of the major trends to dominate 2023.
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How the home is becoming a new battleground for e-commerce
Consumers increasingly want a different relationship with a brand, especially as they continue to spend more time at home. Amid a thriving e-commerce market, opportunities are plenty for ...
Why the Smartest Retailers Are Cashing in on Social Commerce (and How You Can Too)
Social commerce allows businesses to meet customers where they are-- right at the intersection of digital commerce and social media, borrowing traffic from both booming spheres.
TikTok will use your data to fuel its multibillion-dollar shopping mall — whether you know it or not
TikTok is targeting ads toward users based on purchases they haven’t even made yet, according to the ByteDance Inc. social network's pitches to potential...
8 Retail Trends and Predictions for 2021
Here’s what’s in store for the future of retail in the next twelve months.
How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer says about how platforms like TikTok and Instagram are blending ads ...
The direct to consumer marketing advantage: A guide for brands
This article demonstrates why all e-commerce brands, no matter their size, need a direct to consumer marketing (DTC marketing) strategy.
Social commerce to grow 3 times as fast as e-commerce, Accenture predicts
Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.
4 innovations shaping the future of retail
NFTs, social commerce, Web3 and the metaverse, explained.
Thought Leaders: AdExchanger’s Most Popular Opinions Of 2019
AdExchanger receives a ton of column pitches each week from authors eager to share their opinions on the industry’s most pressing issues. Based on the topics we were pitched this year – and ...
The Future of Luxury: 7 Trends To Stay Ahead in 2022
An insightful look at the future of luxury. Discover the fundamental trends that will shape the world of luxury in 2022.
Social Commerce Is A $1.2 Trillion Opportunity And The Next Global Shopping Revolution
Nearly 60% of the world's people are now on social media. Just as e-commerce changed the way people shop over the last 20 years, social commerce will be the next shopping revolution.