Brand, Brand management, Game, Metaverse, Epic Games, Advertising
Fortnite Creative’s creator economy represents the future of metaversal brand activations
Fortnite Creative — a workshop mode where players can design their own levels similarly to Roblox or Minecraft.
Fortnite Creative’s creator economy represents the future of metaversal brand activations
Fortnite Creative — a workshop mode where players can design their own levels similarly to Roblox or Minecraft.
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Why Coca-Cola’s in-game flavor announcement validates Fortnite as both an advertising and metaverse platform
In addition to giving a thumbs up to Epic’s metaverse aspirations, Coca-Cola’s decision to activate in Fortnite also indicates the game’s arrival as a major advertising platform.
Why NFTs And The Metaverse Can Be So Strategic For Brands, Even Providing Profitable New Business Models And Revenue Streams
NFTs and the Metaverse can be a great way for brands to fulfill a wide range of strategic objectives, sometimes even better than in the “real world”.
brand experience and the metaverse
Amid some of the hype surrounding the metaverse, I was struck by a Washington Post profile of Tim Sweeney, CEO of Epic Games, creator of Fortnite. The article included this synopsis of ...
Marketers Greet the Metaverse
Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and ...
Meet the top 31 execs defining the future of advertising in video games and esports
Advertisers are looking for ways to reach the tens of millions of Gen Z and Millennial esports fanatics.
The faces of 'the creator economy' for DIY games
Who are Core's top modders, and what are they making?
What the Metaverse Means for Brands and Branding
The metaverse isn't fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches to perfect their technique.
Your in-game advertising cheat codes: everything marketers need to know to play
Marketers are preparing for an explosion of in-game ads, which is set to open up hundreds of new ways to talk to audiences and even lay the foundations for the ‘metaverse’. But while media ...
The Top 10 Non-Endemic Sponsorships of 2018
2018 was a banner year for non-endemic sponsorships in esports. Not only did major brands and new categories enter the industry for the first time, but the addition of franchised leagues ...
Gaming will lead us to the metaverse
GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here! When CEO Mark Zuckerberg changed Facebook’s name to Meta and committed ...
Why the ‘metaverse’ represents a revolution in advertising
The metaverse goes well beyond traditional advertising, and toward the creation of brand experiences that are more engaging and exciting and less invasive than digital advertising today.
Virtual worlds – then, now and next
At Remagine Ventures, we are confident that virtual worlds and the metaverse can create massive economic opportunities to build new brands, drive commerce, and form the entertainment ...
The Economy of the Metaverse | Interview with Epic CEO Tim Sweeney
A lot has been written, and there has been a lot of discussion about, the potential for a huge new gaming and virtual world paradigm which…
Who's building the metaverse?
Facebook, which will start trading as Meta Platforms on Dec 1, has said it wants to be seen as a metaverse company rather than a social media one
Epic Games CEO Tim Sweeney talks the metaverse, crypto, and antitrust
After all the hype about the metaverse, it was good to talk to someone who’s actually built one.
Epic Games believes the Internet is broken. This is their blueprint to fix it.
For Epic Games, the metaverse is a chance to fix a digital society.