Gucci, Luxury vehicle, PPR, LVMH, Luxury good, Metaverse
How Brands Are Experimenting with Web3
Web3 is set up as a “winners-share-all” model, where products, services, markets, and exchanges are built together, governed together, and benefit together. Brands are increasingly dipping their toes into this world to learn how to connect with customers and create value via non-fungible ...
How Brands Are Experimenting with Web3
Web3 is set up as a “winners-share-all” model, where products, services, markets, and exchanges are built together, governed together, and benefit together. Brands are increasingly dipping ...
We are sorry, we could not find the related article
If you are curious about Essentials Mediapost and NFT / Metaverse & marketing
Please click on:
Subscribe to Essentials Mediapost - NFT / Metaverse & marketing
Some of the biggest luxury brands with deep pockets are already actively staking territories in the metaverse, and striking gold with their forays
Yet, the path into the metaverse may be strewn with landmines. Existing sales models may not readily fit in the virtual world, not even for the largest conglomerates with the deepest ...
Kering Has a “Full Team” Dedicated to Exploring Metaverse Opportunities
Kering is doubling down on the potential that the metaverse will scale into a reality for consumers. On the heels of reporting its 2021 earnings on
Gucci to accept crypto in leap for luxury industry
The pilot, which will start in five stores later this month, is a significant step toward Gucci blending its Web3 and physical communities.
Gucci goes deeper into the metaverse for next NFT project
A new partnership with 10KTF includes a virtual world and mysterious Gucci Grail NFTs. But is it digital fashion? Fans must wait and see.
How Luxury Brands Are Making Money In The Metaverse
Luxury brands like Gucci, Dolce & Gabbana, and Burberry are already making millions selling fashion in the metaverse. Find out how it works and what this trend means for other companies.
What Is The Metaverse And What Does It Mean For Retail?
Everything you wanted to know but too scared to Google.
Luxury Demand Isn’t Just Being Driven By China. But Also, The United States.
Brands like Gucci, Hermès, and Louis Vuitton are opening new stores, strengthening their online presence, and connecting with a new generation of consumers in the United States, where ...
China Insight: The Certainty and Uncertainty of the Metaverse
The metaverse offers the Chinese fashion industry both immense opportunity and creates potential concerns of its impact on the economy and consumers.
How fashion got swallowed by the metaverse in 2021
The future of the industry lurks on a Web3 blockchain. But how did we get here? And are we any better off for it?
Louis Vuitton releases new NFTs as fashion brands continue experiments in gaming
Louis Vuitton is deepening its work with NFTs via a branded mobile game.
How Luxury Brands Are Manufacturing Scarcity in the Digital Economy
Lessons from Balenciaga, Louis Vuitton, and Gucci.
How the fashion industry can get into a metaverse mindset
The emergence of the metaverse offers incredible potential for fashion and luxury players. McKinsey explores how brands can tap into this new frontier.
How Luxury Survived the Pandemic
The quest for high-end possessions and experiences didn’t disappear. In fact, it expanded.
Metaverse opens the gateway for luxury NFTs to become a multi-billion market
Premium brands like Karl Lagerfeld, Gucci and Balenciaga are jumping on this fast-moving train, investing in their own entirely new digital collectibles with NFTs.
Prada, Adidas Launch NFT Project on Polygon
The latest high-fashion foray into Web 3 includes a metaverse angle as well.
Versace’s New Owner Plans to Build America’s Answer to LVMH. It Has a Long Way to Go.
Capri chief John Idol reveals his strategy for the budding luxury group that owns Michael Kors, Versace and Jimmy Choo.
Metaverse universe: Realty and luxury brands wait for you to splash crypto cash
A plot of digital land has sold for $2.43 million. This is on the Decentraland Marketplace platform which sells digital/virtual land and collectibles for your metaverse life’s preparations
