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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 31.08.2022.

#contentmarketing
#marketing
#technologytrends
#ForrTech
#MarketingCampaigns
#content
#video
#marketingthink
#videomarketing
#ContentChat

@SFerika shared
On Aug 25, 2022
You can create the most interesting and audience-focused content, but without a distribution plan, it may as well not exist! Learn how to avoid common #contentmarketing mistakes that waste your budget via this @CMIContent article: https://t.co/veBvMpYopl #content
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Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Follow these tips to avoid costly errors and oversights that can lay waste to your content marketing budget – Content Marketing Institute

@Robert_Rose shared
On Aug 30, 2022
Why Marketers Should Explore These 4 Emerging Technology Trends https://t.co/ObEE8MxwIR https://t.co/BgPLstMpEI
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Why Marketers Should Explore These 4 Emerging Technology Trends

Why Marketers Should Explore These 4 Emerging Technology Trends

Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy.

@NealSchaffer shared
On Aug 30, 2022
What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing #contentmarketing https://t.co/WiAx8gZC7j
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What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer

@BrennerMichael shared
On Aug 29, 2022
Having a robust marketing analytics solution is essential to measure your campaigns’ effectiveness. Learn more about marketing analytics in this post from @DivvyHQ. https://t.co/bzn8BWZYs6 #MarketingAnalytics #MarketingCampaigns
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The 1-2-3 Guide to Marketing Analytics

The 1-2-3 Guide to Marketing Analytics

Having a robust marketing analytics solution is essential to measure your campaigns’ effectiveness. Learn more about marketing analytics in this post.

@GerryMoran shared
On Aug 26, 2022
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. So, it's time to develop a playbook for that, right? #contentmarketing #video #marketingthink ⁦@TheDrum⁩ https://t.co/JAA23HQ8HH
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7 reasons why video rules content marketing

7 reasons why video rules content marketing

In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video.

@SFerika shared
On Aug 30, 2022
Brands love to shout from the rooftops about how great they are. But that doesn't win customers. @happyabout explains how the customer point of possibilities (CPoP) method can help you communicate who you serve + how. https://t.co/8xUlE6Zu2Y #ContentChat
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August 22, 2022 Content Chat Recap: How Content Marketers Can Use the CPoP Method

August 22, 2022 Content Chat Recap: How Content Marketers Can Use the CPoP Method

Learn how to identify and articulate your "customer point of possibilities" (CPoP) in your content marketing to better attract customers.

@forrester shared
On Aug 25, 2022
We're thrilled to announce our guest keynote for #ForrTech NA is Jack Shaw, tech futurist and leading authority on how 5G, AI, IoT, and blockchain affect business and society. See what Jack will discuss and more details on our upcoming event: https://t.co/r7fIfc83rn https://t.co/jtiTNib9B6
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@ducttape shared
On Aug 24, 2022
After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I break them down in this episode – https://t.co/SopEbmanVW Brought to you by @semrush https://t.co/vKAPOA4BGG
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The 5 Stages Of Marketing Every Business Moves Their Customers Through

The 5 Stages Of Marketing Every Business Moves Their Customers Through

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that