Essentials Mediapost

Advertising & marketing industry

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Essentials Mediapost

Top news of the week: 05.04.2023.

#marketing
#Google
#Ads
#AI
#B2Bmarketing
#SEO
#marketingtrends
#AO
#AITrends

@lanerellis shared
On Apr 1, 2023
RT @dfriez: What's new in #B2Bmarketing news? 🎢 62% of B2B buyers want more entertaining online purchasing processes 💻 #Google Announces The #Ads Transparency Center And 2022 Ads Safety Report 📹 Is #AI the Future of Video Creation? And more from @toprank: https://t.co/O7GoZ3ztD8
Open
Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want

Learn from the latest B2B marketing industry news, filled with new key studies and reports, company shifts, and expert insight.

@lanerellis shared
On Apr 3, 2023
RT @leeodden: It may not feel like Spring in the Midwest but now is the season to Spring Forward and Grow Your B2B Content Marketing Garden. Harry Mackin from @TopRank shares 3 ways to get started: https://t.co/xambAr3KjW
Open
Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden

Spring has sprung for content marketing in 2023, and the seeds we sow now will make all the difference in the year to come. Let’s get gardening.

@BusinessInsider shared
On Mar 31, 2023
I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go. https://t.co/FkigptfsMx
Open
I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.

I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.

Rawan was laid off from her product marketing role at Meta in November 2022. She says being a creator is helping her take time to evaluate her future.

@marketingdive shared
On Apr 1, 2023
The Center for AI and Digital Policy filed a complaint on Thursday with the FTC, encouraging the agency to investigate OpenAI, bar commercial releases of GPT-4, and establish boundaries to protect consumers and businesses. https://t.co/5NAG2SpqlU
Open
GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI

GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI

An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit.

@jeffsheehan shared
On Apr 3, 2023
Five SEO Fails Marketers Should Avoid During Site Migration Via @MarketingMag https://t.co/HHI6i1qUvB #marketing #SEO
Open
Five SEO fails marketers should avoid during site migration

Five SEO fails marketers should avoid during site migration

Megantic's head of growth Phillip Vo explores all of the SEO fails that marketers are regularly making in their day to day.

@Econsultancy shared
On Apr 3, 2023
"As the twin issues of the third-party identifier phase-out and the recession collide, marketers are going to have to be brave and embrace new targeting methods" We talk to @Yieldmo's Lisa Bradner. https://t.co/wzrzLeKQeg
Open
A day in the life of… Yieldmo’s Lisa Bradner

A day in the life of… Yieldmo’s Lisa Bradner

Lisa Bradner is the Chief Commercialization Strategy Officer at Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ...

@jeffsheehan shared
On Mar 31, 2023
6 Marketing Trends You Can Expect To See (And Love) In 2023 By Kristen Wessel Via @forbes https://t.co/wpfxNctFCo #marketing #marketingtrends
Open
6 Marketing Trends You Can Expect To See (And Love) In 2023

6 Marketing Trends You Can Expect To See (And Love) In 2023

It’s time to consider embracing all of the opportunities that 2023 has to offer your brand.

@jeffsheehan shared
On Apr 1, 2023
The Future Of AI: What's Next For The World's Most Disruptive Technology? By Jennifer Torres @jenn__torres Via @cmswire https://t.co/oxGtcyLAz1 #marketing #AO #AITrends
Open
The Future of AI: What's Next for the World's Most Disruptive Technology?

The Future of AI: What's Next for the World's Most Disruptive Technology?

Marketers and customer experience professionals know full well: The AI market is set to explode. Just how much?

Read more:
weekly 05.04.2023
View archives
Back to home

Subscribe to Essentials Mediapost - Advertising & marketing industry.

Avoid an information overload and get the most trusted industry news hand-picked by the top Experts. Sign up for the weekly Essentials Mediapost - Advertising & marketing industry.
Privacy Policy

Sign up for the weekly Essentials Mediapost - Advertising & marketing industry newsletter

Never again miss anything or anyone that matter in Essentials Mediapost

Sign up and receive the Essentials Mediapost - Advertising & marketing industry weekly email newsletter directly to your inbox. Make more informed business decisions based on insight for the most trusted industry experts, faster.
Privacy Policy