Top news of the week: 30.03.2022.
Advertising & Marketing Industry
40+ Blogs, Podcasts, and Video Series Content Marketers Love
Try one of these blogs, newsletters, podcasts, or video series the next time you need content marketing inspiration, education, or examples ¬– Content Marketing Institute
B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features
Don't miss this week's latest B2B marketing industry news, loaded with new study data and reports, company shifts, and expert insight.
Instagram Demographics in 2022: Most Important User Stats for Marketers
Who are the one billion people using Instagram every day? An understanding of Instagram demographics is essential for savvy marketers.
Streaming Audio Climbs the Charts With Marketers, but Some Want More Certainty
Advertisers are finding success with their forays into podcasts and other digital audio, but measuring results can be a challenge—and prices are rising.
B2B Marketers Open to New Opportunities; Training Could Improve Retention
B2B Marketers Open to New Opportunities; Training Could Improve Retention
What does the future hold for in-game advertising?
Gaming is hot right now. Hailed as the next frontier for the advertising industry, in-game advertising is set for a meteoric rise. 81% of media buyers are planning to increase in-game ad ...
Eve Sleep CEO: Marketing is the world’s biggest psychology experiment
Describing marketers as “scientists and sorcerers”, Eve’s Cheryl Calverley and Passionbrand founder Helen Edwards outline the five ways marketers can transform business and culture.
This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?
Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.