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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 30.03.2022.

#Playfronts2022
#ingameadvertising
#marketing
#marketingstrategy
#digitalads

Advertising & Marketing Industry

@Robert_Rose shared
On Mar 25, 2022
40+ Blogs, Podcasts, and Video Series Content Marketers Love https://t.co/IBeD402WJt https://t.co/6CLPWn56O6
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40+ Blogs, Podcasts, and Video Series Content Marketers Love

40+ Blogs, Podcasts, and Video Series Content Marketers Love

Try one of these blogs, newsletters, podcasts, or video series the next time you need content marketing inspiration, education, or examples ¬– Content Marketing Institute

@lanerellis shared
On Mar 25, 2022
RT @leeodden: B2B Marketers, check out this week's top B2B Marketing News: - B2B Conversion Priorities - Google’s Sweeping Analytics Change - Ad Market’s Continued Recovery - YouTube’s New Livestream Features See all news https://t.co/vaVZrqyjch by @lanerellis @toprank https://t.co/I82fsFydhB
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B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

B2B Marketing News: B2B Conversion Priorities, Google’s Sweeping Analytics Change, Ad Market’s Continued Recovery, & YouTube’s New Livestream Features

Don't miss this week's latest B2B marketing industry news, loaded with new study data and reports, company shifts, and expert insight.

@hootsuite shared
On Mar 26, 2022
More than a billion people use Instagram every month — that’s a global smorgasbord of users 🌎https://t.co/gMJTUVceHR
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Instagram Demographics in 2022: Most Important User Stats for Marketers

Instagram Demographics in 2022: Most Important User Stats for Marketers

Who are the one billion people using Instagram every day? An understanding of Instagram demographics is essential for savvy marketers.

@wsjCMO shared
On Mar 25, 2022
Marketers are intrigued by podcast and digital audio advertising, but measurement and rising costs are issues for some https://t.co/awRmng2mpd
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Streaming Audio Climbs the Charts With Marketers, but Some Want More Certainty

Streaming Audio Climbs the Charts With Marketers, but Some Want More Certainty

Advertisers are finding success with their forays into podcasts and other digital audio, but measuring results can be a challenge—and prices are rising.

@lanerellis shared
On Mar 29, 2022
RT @toprank: B2B Marketers Open to New Opportunities; Training Could Improve Retention. Bolstering existing skills and learning new ones are the top reasons organizations turn to B2B marketing training, survey shows. https://t.co/RwOa9x0PJ1 by @marketingcharts https://t.co/IOiJNe9kG3
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B2B Marketers Open to New Opportunities; Training Could Improve Retention

B2B Marketers Open to New Opportunities; Training Could Improve Retention

B2B Marketers Open to New Opportunities; Training Could Improve Retention

@iab shared
On Mar 30, 2022
RT @Cassin75: With the countdown to @iab #Playfronts2022 @SmartAdServerEN wrote a great piece on the #ingameadvertising opportunity for brands and agencies with @TheDrum https://t.co/MoJroADIhC
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What does the future hold for in-game advertising?

What does the future hold for in-game advertising?

Gaming is hot right now. Hailed as the next frontier for the advertising industry, in-game advertising is set for a meteoric rise. 81% of media buyers are planning to increase in-game ad ...

@MarketingWeekEd shared
On Mar 25, 2022
Describing marketers as “scientists and sorcerers”, @eve_sleep’s Cheryl Calverley and Passionbrand founder @helenedw outline the five ways marketers can transform business and culture. https://t.co/ygq4wjAdLj
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Eve Sleep CEO: Marketing is the world’s biggest psychology experiment

Eve Sleep CEO: Marketing is the world’s biggest psychology experiment

Describing marketers as “scientists and sorcerers”, Eve’s Cheryl Calverley and Passionbrand founder Helen Edwards outline the five ways marketers can transform business and culture.

@jeffsheehan shared
On Mar 25, 2022
This Is The Future Of Digital Ads. Is Your Marketing Strategy Ready? By Valux Digital @ValuxDigital via @Entrepreneur https://t.co/99eFnu5OIb #marketing #marketingstrategy #digitalads
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This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

This Is the Future of Digital Ads. Is Your Marketing Strategy Ready?

Digital marketing is evolving rapidly, to be sure, but there are already proven ways of making certain that you both keep up and excel in this field.