Essentials Mediapost

Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 29.06.2022.

#marketing
#PR
#MnSearchSummit
#B2BMarketing
#MarketingEvents
#marketingtrends
#contentmarketing

@lanerellis shared
On Jun 27, 2022
RT @leeodden: Need up to date insights on content and search marketing? @NickNelsonMN has 10+ in today’s post on the @TopRank B2B Marketing Blog: https://t.co/kaN4APgZwi https://t.co/VtzZuIOuoB
Open
10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

10+ Top Content & Search Marketing Insights from MnSearch Summit 2022

These 10+ insights from the MnSearch Summit 2022 event will help B2B marketers enhance content and search strategies and more.

@Robert_Rose shared
On Jun 27, 2022
Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But I argue that approach won’t necessarily give the expected results. Here’s why. https://t.co/sRbuCe7az6 https://t.co/E4GSdYAy2Z
Open
Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Are brands sacrificing growth by trying too hard to do good in the world?

@ajlucio5 shared
On Jun 23, 2022
RT @briansolis: So nice to see many friends on the @Forbes World’s Most Influential CMOs + Hall of Fame Lists... 🙌 @daratreseder @fer_machado123 @swbjoyce @alexschultz @asadayaz @leslieberland @lindaboff @ajlucio5 @ExecutiveMoms And so many more! Congrats, everyone! https://t.co/xY1ljMPEU4
Open
The Forbes World’s Most Influential CMOs List: 2022

The Forbes World’s Most Influential CMOs List: 2022

Recognizing the 50 Most Influential CMOs in the World

@jeffsheehan shared
On Jun 29, 2022
What Is Public Relations? Via @SpinSucks https://t.co/Fv0g2m9L4p #marketing #PR
Open
What Is Public Relations?

What Is Public Relations?

It's difficult to define PR when the industry organization's definition is fluff. Gini Dietrich describes what PR is and how to define it

@jeffsheehan shared
On Jun 27, 2022
Five Best Content Marketing Trends For 2022 Via @thedrum https://t.co/vFY9feqY95 #marketing #contentmarketing #marketingtrends
Open
Five best content marketing trends for 2022

Five best content marketing trends for 2022

Each year, content marketing trends continue to change and evolve. While this may present exciting opportunities for marketers, navigating an ever-changing digital landscape does not come ...

@wsjCMO shared
On Jun 28, 2022
DTC telemedicine platforms are going all in on advertising their morning-after pills, diverting marketing budgets to spotlight legal emergency contraception https://t.co/XHd0cMjEir
Open
Online Healthcare Companies Increase Advertising for Morning-After Pill

Online Healthcare Companies Increase Advertising for Morning-After Pill

Direct-to-consumer, female-focused healthcare brands shift marketing plans to place emergency contraception offerings front-and-center.

@emmyliederman shared
On Jun 24, 2022
RT @JessZafarris: ENDLESS admiration for my colleague @klundster, who continues to hold the ad industry accountable for its climate impact at every level through smart, thorough, in-depth reporting. from @Forbes' "43 People Changing Advertising For The Climate" https://t.co/7teVhIHC5A https://t.co/Y3cCVpned0
Open
43 People Changing Advertising For The Climate

43 People Changing Advertising For The Climate

Advertising must change at the speed of climate change, because creativity isn’t neutral. This people are leading that transformation.

@socialmedia2day shared
On Jun 24, 2022
The top marketing and advertising firms, as per LinkedIn data https://t.co/OjwrNHfcqx
Open
LinkedIn Publishes New Overview of the Top Workplaces in Marketing and Advertising

LinkedIn Publishes New Overview of the Top Workplaces in Marketing and Advertising

The overview looks at the top-performing companies based on a range of LinkedIn-based data points.