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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 28.09.2022.

#contentmarketing
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#B2B
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#EconomicDownturn
#HowTo
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@NealSchaffer shared
On Sep 26, 2022
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out) #contentmarketing https://t.co/V0TjndRJJR
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6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Study the six 2022 Content Marketer of the Year nominees and winners to zero in on the traits that make them great – Content Marketing Institute

@lanerellis shared
On Sep 27, 2022
RT @leeodden: How has @LinkedInMktg sourced millions in booked revenue, up 80% over 2021? Check out my latest post: How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine featuring clients @stevektweets & @TequiaBurt https://t.co/tRT0b7udV1 on @TopRank B2B Marketing Blog https://t.co/W0bMB1sZe5
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How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine

How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine

It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I've known

@AdobeExpCloud shared
On Sep 26, 2022
RT @AdobeMarketo: Adobe was recognized in the “2022 Gartner® Magic Quadrant™ for B2B Automation Platforms” for its Completeness of Vision and Ability to Execute. https://t.co/M2OCy8QL4f https://t.co/iSWKZbpD8z
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Adobe named Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

Adobe named Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

For the 11th consecutive year, Adobe has been named a Leader in the 2022 Gartner Magic Quadrant for B2B Marketing Automation Platforms report. Per the Gartner definition, “Leaders execute ...

@lanerellis shared
On Sep 26, 2022
RT @leeodden: Much like a baseball team scrambling for a postseason berth, the pressure is on for B2B marketers to finish strong in 2022. Who better than @NickNelsonMN to share exactly how with 3 key content marketing priorities: https://t.co/Z3CuN70P5l via @TopRank B2B Marketing Blog https://t.co/VBlHByaQcI
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Crunch Time: Maximize Your Content Marketing Impact When It Matters Most

Crunch Time: Maximize Your Content Marketing Impact When It Matters Most

Facing an uncertain economic future, here’s where leading B2B content marketers are focusing with their strategies and planning.

@Robert_Rose shared
On Sep 26, 2022
Global Trends in Marketing Localization for 2023 https://t.co/GhmkqVLFOP https://t.co/VLqoGsLYcI
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Global Trends in Marketing Localization for 2023 [Sponsored]

Global Trends in Marketing Localization for 2023 [Sponsored]

New Unbabel research reveals how global marketers deliver quality multilingual content at speed and scale.

@Robert_Rose shared
On Sep 26, 2022
6 Market Analysis Steps to Building a Surefire Marketing Strategy https://t.co/4DQ76tbOxQ https://t.co/z0ds6NsUjv
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6 Market Analysis Steps to Building a Surefire Marketing Strategy

6 Market Analysis Steps to Building a Surefire Marketing Strategy

Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing ...

@TomPick shared
On Sep 22, 2022
RT @NealSchaffer 12 of the Most Effective LinkedIn Marketing Strategies for Small Businesses #linkedin https://t.co/DW3t5KlblE
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12 of the Most Effective LinkedIn Marketing Strategies for Small Businesses

12 of the Most Effective LinkedIn Marketing Strategies for Small Businesses

Want to grow your small business on LinkedIn fast? Read these 12 LinkedIn marketing strategies for small businesses, revealed by current industry experts.

@NealSchaffer shared
On Sep 27, 2022
How To Create Engaging Social Media Content: 12 Tips To Drive Results via @sejournal, @brentcsutoras https://t.co/wRjRdmZY5Z
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How To Create Engaging Social Media Content: 12 Tips To Drive Results

How To Create Engaging Social Media Content: 12 Tips To Drive Results

You may think that creating content is easy, but continuously generating new posts can be difficult. To create compelling social media content, follow these tips.