Top news of the week: 27.07.2022.
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Stop Under Promising and Start Delivering Better Content Products [Rose-Colored Glasses]
Don’t succumb to fatigue and lower expectations for your content marketing, your team, etc. -- Content Marketing Institute
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Brands like Heineken, Nestlé, and Toyota are in the early stages of figuring out how to reduce the emissions their digital advertising produces.
Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible
Findings from the new 2022 B2B Influencer Marketing Research Report offer insight into how B2B content can make a greater impact today.
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question
SEO is still a vital web marketing tactic in 2022. Here's why this myth persists and where we need to focus now.
Here’s What Experts Have to Say on the Future of Influencer Economy in 2022-2023
Influencer marketing is on the rise. The cost of influencers’ services has its own dynamics too. See the experts think about it for 2022-2023.
CMOs to Watch: Marketing chiefs that Visa, Netflix, and others recently tapped to stoke demand, drive innovation, and push into new areas
All eyes are on these new or first-time chief marketing officers at Netflix, Taco Bell, and others tackling the biggest challenges in marketing.
B2B Marketing Trends: The Top Seven Focus Areas
Smart growth, efficient growth and managed growth will now rule the B2B landscape.
9 Content Marketing Stats That Really Matter in 2022
In today’s tight economy, marketers need to make the most of every penny in their budget. These 9 content marketing stats can help you guide your strategy.