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Top news of the week: 27.04.2022.

#RemoteWork
#B2BMarketing
#gaming
#StocksToBuy
#bids
#advertising
#bidstack
#StocksToWatch
#wsj

Advertising & Marketing Industry

@lanerellis shared
On Apr 26, 2022
RT @leeodden: What kind of B2B content gets the most shares, attracts the most links and drives the most engagement? Here's analysis of 300 million articles by @buzzsumo to find answers: https://t.co/tn7o95kHcd via @BuzzSumo https://t.co/XmHwME2nuC
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300M Articles Analyzed: 18 Examples Of Awesome B2B Content Marketing

300M Articles Analyzed: 18 Examples Of Awesome B2B Content Marketing

We’ve reviewed 3,066,818 pieces of B2B content, and found the top performing content types and marketing examples from over the last year.

@lanerellis shared
On Apr 22, 2022
RT @leeodden: It's time to check out this week's top B2B Marketing News: - Influencer Marketing on Instagram Top B2B Strategy - B2B Event Industry Rebounds - Top Social Media Posting Times - Marketers Overwhelmed By MarTech See all stories https://t.co/wUjkk5Ut4U by @lanerellis @toprank https://t.co/nrrfkSupIK
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B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech

B2B Marketing News: Influencer Marketing A Top B2B Strategy, B2B Event Industry Rebounds, Top Posting Times, & Marketers Overwhelmed By MarTech

B2B & B2C Instagram Marketing Trends of 2022 More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy

@lanerellis shared
On Apr 25, 2022
RT @toprank: The new normal isn’t so anymore. As remote work sets in, how is the B2B marketing profession 💫 evolving? Our own @NickNelsonMN shows how B2B marketers reacting, adapting, and 🎯 optimizing here: ➡ https://t.co/4FaPOxdHfx #B2BMarketing #RemoteWork https://t.co/DvJ9bx7tc7
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Two Years In: How B2B Marketers Are Optimizing & Elevating Remote Work Experiences

Two Years In: How B2B Marketers Are Optimizing & Elevating Remote Work Experiences

Two years in, the new normal has lost its novelty. How are B2B marketers adapting and thriving in a reshaped remote work landscape?

@MarketingWeekEd shared
On Apr 25, 2022
.@CocaCola’s CEO credited increased marketing investment with driving “strong sales” across all operating segments in the company’s first quarter results for 2022. https://t.co/xXTLak37DB
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Coca-Cola marketers add innovation to ‘primary focus’

Coca-Cola marketers add innovation to ‘primary focus’

Coca-Cola’s CEO credited increased marketing investment with driving “strong sales” across all operating segments.

@marketingdive shared
On Apr 27, 2022
In a conversation with @ConsortiumOasis co-founder @tiffanyxingyuw, she discusses what brands should know about safety prior to entering the metaverse. https://t.co/U1mbin2NdD
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What marketers should consider when it comes metaverse brand safety

What marketers should consider when it comes metaverse brand safety

As the metaverse becomes a bigger part of strategy, marketers should be aware of the risks of emerging platforms, according to the Oasis Consortium's Tiffany Xingyu Wang.

@Adweek shared
On Apr 21, 2022
NOW: Tune in to hear from @TheTradeDesk, @Bayer and @Walgreens about the solutions that they’ve built together to blaze the trail for the future of retail media and how retailers, marketers and brands can benefit from this new opportunity. Register: https://t.co/IldNaMT3p5 https://t.co/LENeLDWYEF
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What the Rise of Retail Media has in Store for Marketers

What the Rise of Retail Media has in Store for Marketers

Marketers need to unlock the value of shopper data, close the loop on attribution and prove campaign ROI. Join the Adweek virtual event The Rise of Retail Media, April 21, to hear from The ...

@WordStream shared
On Apr 26, 2022
Did you know... 🤔 Digital ads can increase brand awareness by 80%. 🤔 Total search ad spend in 2021 totaled to $144.8. 🤔 53% of all site traffic comes from organic searches. Get even more digital marketing stats here ⬇️ https://t.co/58VbWPyDyP
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165 Strategy-Changing Digital Marketing Statistics for 2022

165 Strategy-Changing Digital Marketing Statistics for 2022

Make smarter decisions with these digital marketing statistics for 2022, including SEO, social media, PPC, email, website, and more.

@iab shared
On Apr 22, 2022
RT @iMuesliBrown: "Better measurement may help persuade more media buyers to try #advertising in videogames, the way it helped encourage more media buyers to invest in mobile advertising a decade ago". #bidstack #bids #gaming #StocksToBuy #StocksToWatch #wsj https://t.co/37odJVyVz6 https://t.co/YqK8P1zVRl
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Companies Try to Sell Videogaming as the Next Big Advertising Channel

Companies Try to Sell Videogaming as the Next Big Advertising Channel

But media buyers’ appetite for in-game ads remains middling—for now.

Read more: Advertising & Marketing Industry
weekly 27.04.2022
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