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Top news of the week: 26.10.2022.

#B2BMarketing
#B2B
#marketing
#OnlineMarketingNews
#b2bmarketingnews
#ArtificialIntelligence
#AI

@ardath421 shared
On Oct 24, 2022
In the quest for the pursuit of creativity in #B2B marketing, here are 5 contrarian trends to consider if you want to stand out in the crowd @b2binstitute via @diginomica https://t.co/QMZmFxlbuw
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Five B2B marketing trends that buck traditional tactics

Five B2B marketing trends that buck traditional tactics

Marketers are asking the wrong question, says Ty Heath of The B2B Institute at LinkedIn.

@lanerellis shared
On Oct 24, 2022
RT @leeodden: A lot of B2B marketers are evaluating content marketing programs and budgets right now, "How can we do more with less?". The talented @NickNelsonMN delivers answers: How to Make Small Budgets Do Big Things https://t.co/wq1Mvm7ZFS via @TopRank B2B Marketing Blog
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B2B Content Marketing: Making Small Budgets Do Big Things

B2B Content Marketing: Making Small Budgets Do Big Things

How can B2B marketing leaders drive strong results with limited budgets? Follow these 5 tips to make the most of what you’ve got.

@lanerellis shared
On Oct 21, 2022
RT @leeodden: Check out this week's B2B Marketing News: - B2B Content Marketing Report - Google’s New Search Essentials - B2B Marketplaces Expand - Adobe’s New 3D Tools See all stories https://t.co/OuqArhqVqF by @lanerellis @TopRank B2B Marketing Blog
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B2B Marketing News: B2B Content Marketing Report, Google’s New Search Essentials, B2B Marketplaces Expand, & Adobe’s New 3D Tools

B2B Marketing News: B2B Content Marketing Report, Google’s New Search Essentials, B2B Marketplaces Expand, & Adobe’s New 3D Tools

Don't miss this week's top B2B marketing industry news, filled with new key studies and reports, company shifts, and expert insight.

@Robert_Rose shared
On Oct 21, 2022
How to Gain a Competitive Advantage on Customer Insights https://t.co/73iNKp6C7A https://t.co/X2vvqvRcri
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How to Gain a Competitive Advantage on Customer Insights

How to Gain a Competitive Advantage on Customer Insights

To stay ahead of competitors, companies need to implement a system of privileged insights: unique and relevant information about customers that competitors don’t have access to. Based on ...

@AdsInsider shared
On Oct 26, 2022
Meet 11 adtech companies helping marketers like Nordstrom and P&G supercharge their ads on TikTok https://t.co/lkIsQ88P7r
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Meet 11 adtech companies helping marketers like Nordstrom and P&G supercharge their ads on TikTok

Meet 11 adtech companies helping marketers like Nordstrom and P&G supercharge their ads on TikTok

Companies like Narrative and Tinuiti are helping brands reach Gen Z customers and understand the unique challenges of advertising on TikTok.

@adage shared
On Oct 21, 2022
Unsurprisingly, retail media was one of the big topics at Advertising Week New York this year. At least nine sessions were wholly devoted to the trend that’s caught the industry’s eye https://t.co/OJEQQ7hVTi
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Marketing winners and losers of the week

Marketing winners and losers of the week

Ocean Spray serves up a quirky holiday spot and retail media was the talk of Advertising Week–plus, why it was a bad week for YouTube and the media.

@ThatChristinaG shared
On Oct 25, 2022
Earlier this month, I was lucky enough to lead a session for @97thFloor's Mastermind event. Nestled in picturesque Deer Valley, I shared my thoughts on customer advocacy and the power of core memories. You can find the highlights for all sessions here: https://t.co/v9pHa1c2y6 https://t.co/r4EjXKzR5M
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8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022

8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022

Catch up on 8 essential lessons for C-suite marketers from 2022 Mastermind - an annual marketing leadership conference hosted by 97th Floor.

@lanerellis shared
On Oct 26, 2022
#ArtificialIntelligence in #B2BMarketing is undergoing swift 💫 change, and in my newest piece for @TopRank Marketing I explore some of the latest 🌿 shifts in the realm of AI-generated image, video, and writing — cheers, wonderful Twitter folks!🌞➡https://t.co/5n3SuHReVV #AI
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Riding The Razor’s Edge of AI in B2B Marketing

Riding The Razor’s Edge of AI in B2B Marketing

We explore where artificial intelligence can play a genuinely helpful role in B2B marketing efforts, and when AI can go too far.

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