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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 26.01.2022.

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Advertising & Marketing Industry

@lanerellis shared
On Jan 24, 2022
RT @leeodden: Without question, B2B marketers need to elevate both experiences for their customers and impact for the business in 2022. Here are 3 strategic considerations to do just that: - Innovate - Collaborate - Accelerate Get details on each https://t.co/MJRXtsgrX0 via @toprank https://t.co/DZXPQzRCOZ
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Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate

Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate

B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity.

@ThatChristinaG shared
On Jan 25, 2022
RT @yaminirangan: Learn more about the app marketplace here: https://t.co/UPdbZVCn4H
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Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

Looking to streamline your processes and improve your workflows? Check out these top-rated integrations from the HubSpot ecosystem.

@MarketingProfs shared
On Jan 20, 2022
10 Content Marketing Trends to Watch in 2022 [Infographic] https://t.co/p6xPiYPmDt
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10 Content Marketing Trends to Watch in 2022 [Infographic]

10 Content Marketing Trends to Watch in 2022 [Infographic]

Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year. See the infographic.

@CMIContent shared
On Jan 26, 2022
B2C Marketers: Make Sure You Are on Stable Ground [New Research] - https://t.co/kudftJpqXZ https://t.co/QFDHYU4PAy
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B2C Marketers: Make Sure You Are on Stable Ground [New Research]

B2C Marketers: Make Sure You Are on Stable Ground [New Research]

Look at what B2C content marketers are doing and expecting for 2022 in the Content Marketing Institute’s latest research.

@jeffsheehan shared
On Jan 24, 2022
Three Things That Will Shape Digital Marketing In 2022 via @MarketingMag https://t.co/MYurPw4ojU #marketing #marketingtrends
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Three things that will shape digital marketing in 2022

Three things that will shape digital marketing in 2022

Digital and eCommerce is accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer.

@jeffsheehan shared
On Jan 21, 2022
13 Internet Marketing Trends For Small Businesses In 2022 via Internet News https://t.co/vkBLBVp7zJ #marketing #trends
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13 Internet Marketing Trends for Small Businesses in 2022

13 Internet Marketing Trends for Small Businesses in 2022

From social media to live videos, here are 13 marketing trends that may help your small business prepare for the new year.

@jeffsheehan shared
On Jan 20, 2022
Infographic: 7 Emerging Trends For Email Marketers by @emmameg via @PRDaily https://t.co/bhXGzi92ou #marketing #emailmarketing
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Infographic: 7 emerging trends for email marketers

Infographic: 7 emerging trends for email marketers

Avoid getting sent to spam this year with these tips and tricks. When it comes to reaching audiences, social media is often top-of-mind for communicators. But tried and true tactics like ...

@Adweek shared
On Jan 20, 2022
RT @awbrandshare: It’s time to reduce fragmentation from your identity solutions. @adform shares how to find the right tools and partners for your strategy. https://t.co/irYa1jwoVu
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Navigating the Fragmented Identity Landscape in 2022

Navigating the Fragmented Identity Landscape in 2022

The deprecation of cookies, coupled with other shifting ecosystem dynamics, continues to drive greater fragmentation within the identity landscape.