Top news of the week: 25.01.2023.
FuboTV insiders describe how its 'doomed' sportsbook collapsed in a year — and what it means for the future of the streaming company
FuboTV insiders explain what went wrong with the Fubo Sportsbook, which shut down in October, and what it says about media's future in sports betting.
Tesla is about to experience the seven perils of discounting
By discounting for the first time, Tesla is not only starting an electric vehicle price war, it is communicating its weakness to existing and future customers.
A look at the companies behind the pricey 'Crypto Bowl' ads, then vs. now, as Super Bowl LVII approaches
With Super Bowl LVII approaching, here's how 2022's "Crypto Bowl" advertisers fared over a chaotic year for crypto.
Marketers Need to Get More From Their Tech Investments
Findings from the just-released “State of Marketing” report reveal what’s the biggest focus for marketers right now.
The Top 10 Marketing Trends for Small Businesses for 2023
(Ad) Small businesses are the heart and soul of America. To succeed, you have to market...
Marketers Are Increasing Ad Spend on Children’s Content, But Publishers Are Missing Out
Ad investments in children’s content reached $1.6 billion in December, per MediaRadar
Marketing budgets cling to growth despite recession fears
Main media spend returned to growth in the fourth quarter of 2022, with a net balance of 4.4% firms upping spend.
Influencer marketing trends to expect in 2023
Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands