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Top news of the week: 24.08.2022.

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@iab shared
On Aug 22, 2022
RT @marketingdive: Like many digital categories that saw a boom during the pandemic, gaming is coming back down to earth. Despite the dip, marketers are still holding on. https://t.co/MAnSyPj7pO
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Unfazed by gaming’s slowdown, marketers await more robust tools

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

@NealSchaffer shared
On Aug 20, 2022
Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses] #contentmarketing https://t.co/Evdl0smABH
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Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]

Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]

Robert Rose explains how a content strategy can provide a competitive advantage even though the content itself doesn’t. – Content Marketing Institute

@Robert_Rose shared
On Aug 22, 2022
‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend https://t.co/JVzaPfNvRz https://t.co/Un0PCKZZEb
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‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend

‘Brands are already changing their strategies’: Experts weigh in on TikTok influencer marketing spend

In recent weeks, much has been said about the TikTok-ification of Instagram with the algorithm prioritizing short-form video content over photos despite the protests of users and ...

@lanerellis shared
On Aug 23, 2022
RT @leeodden: Imagine that, helpful content is useful for marketing. Good coverage of Google's new algo from @seroundtable New Google Helpful Content Update To Change SEO Much Like Panda Did https://t.co/VB33kBwucf https://t.co/LDYTVSWZWn
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New Google Helpful Content Update To Change SEO Much Like Panda Did

New Google Helpful Content Update To Change SEO Much Like Panda Did

Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target ...

@Ogilvy shared
On Aug 19, 2022
RT @LBBOnline: LBB’s Nisna Mahtani asked experts how creativity in the OOH space has evolved. @OgilvyUK's Johnny Watters & Angus George, @Posterscope's Adam Cherry, @dentsuintll's Ben Milne and @MeetTheMonks' Tim Wood & Jakub Otrząsek told us what they think.https://t.co/vftotHxPhn https://t.co/YC5KWrcf35
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Is Data the Future of OOH Advertising?

Is Data the Future of OOH Advertising?

Little Black Book, Out-of-home experts from Ogilvy UK, Posterscope, dentsu international and Media.Monks tell LBB’s Nisna Mahtani about the future of real-time data activation

@AdsInsider shared
On Aug 18, 2022
How Oracle lost the marketing cloud war to Salesforce, according to former employees https://t.co/xdk7bwSzFQ
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How Oracle lost the marketing cloud war to Salesforce, according to former employees

How Oracle lost the marketing cloud war to Salesforce, according to former employees

Insiders describe how Oracle spent over $4 billion to build an advertising- and marketing-services giant but failed to realize its ambitions.

@MarketingWeekEd shared
On Aug 22, 2022
.@DiageoGB has upped marketing spend by almost £1bn since 2017. Diageo has hailed the role its rising marketing investment has played in driving business growth, with no plans to slow down any time soon. https://t.co/0ph8LkIW5k
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Diageo has upped marketing spend by almost £1bn since 2017

Diageo has upped marketing spend by almost £1bn since 2017

Diageo has hailed the role its rising marketing investment has played in driving business growth, with no plans to slow down any time soon.

@jeffsheehan shared
On Aug 18, 2022
18 Years In Marketing. One Company. Four Big Lessons. By Jake Athey @JakeAthey Via @cmswire https://t.co/6WVLZGomtv #marketing
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18 Years in Marketing. One Company. Four Big Lessons.

18 Years in Marketing. One Company. Four Big Lessons.

Approaching 20 years in marketing and sales roles at the same company, there may be a few lessons learned. Here are four.

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