Top news of the week: 23.11.2022.
More CMOs Are Investing in Their Personal Brands
Marketing executives are turning to outside firms to further their career goals and help promote their companies
When CEOs Engage Directly with Customers
CEOs can potentially serve as important customer service reps in complementary roles to frontline customer service, sales, and customer experience management personnel. But do the potential ...
9 Biggest Event Trends of This Year
Trying to plan the event of a lifetime for your audience? Make sure you consider the biggest event trends of this year and beyond.
Social Marketing
What can we expect from social media in 2023? Read the Hootsuite social trends report to learn the latest and stay ahead of the curve.
The Content Chat Bulletin: Your Content Strategy Alone Is Not Enough for Content Marketing Success
Happy Monday—or as every retailer seems to be calling it right now, Early Black Friday Day...;) Recently, I talked a prospect out of signing on to do a content strategy project with us. And ...
Google Shares the Top 100 Most Searched Products of 2022
The listing provides an interesting overview of the year that was in product search trends.
Scaling a CPG Brand in 2022 and Beyond
The CMO of Materne NAM-GoGo squeeZ is responsible for revamping iconic brands like Old Spice, Gillette, Campbell Soup Company, Febreze and Henkel.
Why Marketers & PR Pros Must Think Like Entrepreneurs
Here are some key considerations that communications professionals should keep top of mind when working with entrepreneurs.