Top news of the week: 23.02.2022.
Advertising & Marketing Industry
B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of
B2B Influencer Marketing in 2022: Seven Key Lessons from New Research
Many vendors are B2B influencer marketing in the wrong ways. Here are seven findings from new research to help marketers do it better.
Britvic on unlocking the value of apprenticeships for senior marketers
One of Britvic’s first cohort of digital marketing apprentices, global marketing controller Fiona Graham, wants to change perceptions that apprenticeships are just for school leavers.
What Will And Won’t Happen For Email Marketing In 2022
Let’s take out the crystal ball and see what email marketing can expect to see in 2022, along with some things I believe won’t come to pass.
Content Matters 2022 Report
CMO or content creator, you already know that content matters like never before. Read our report to see the latest content marketing trends.
4 Tech Predictions That Came True in 2021 — and 4 Expected for 2022
We look at 4 expert-based tech trend predictions that came true in 2021, as well as the top 4 predictions we can also expect to take place in 2022.
This Is The Year Digital Marketers Will Start Realizing They’re Already Living In The Future
With change as the only constant, Gary Walter, CEO and president of Infutor, offers five digital marketing predictions for the year ahead.
Why B2B marketers are the new custodians of customer data
The remit of the average B2B marketing team has grown rapidly in recent times. The silos that once separated marketing, digital and PR departments are thankfully now a rarity, sales and ...