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Top news of the week: 22.02.2023.

#marketing
#B2BMarketing
#B2B
#infographic
#arfyp
#socialanalytics
#mediameasurement
#InfluencerMarketing
#comscore
#sustainablemarketing

@lanerellis shared
On Feb 20, 2023
RT @lisa_marcyes: Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing https://t.co/VAIaWaKSu5 #B2BMarketing #InfluencerMarketing @toprank https://t.co/llCS3HJ03p
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Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing

Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing

Learn 15+ top insights on how B2B brands are leveraging and humanizing with influence, in TopRank Marketing's latest B2B marketing infographic.

@lanerellis shared
On Feb 17, 2023
RT @leeodden: Can ChatGPT rival or replace human writers? Is Generative Art truly original? @TopRank Marketing's @lanerellis shares insights on the pluses and minuses of AI's impact on B2B marketing and beyond: https://t.co/9t7yKoSTB3 by Wayne Hall for @GilbreathComm https://t.co/Xy1rT6h0UF
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Microwave Creativity … Can ChatGPT rival or replace human writers? Is Generative Art truly original?

Microwave Creativity … Can ChatGPT rival or replace human writers? Is Generative Art truly original?

LLMs are text generators with an ability to produce coherent text quickly. “The old computer adage of ‘garbage in, garbage out’ still applies even with ChatGPT,” Ellis noted. As …

@Comscore shared
On Feb 16, 2023
Are you a young professional working in digital media? Join this virtual event including Comscore's Tiffany Terilli with @the_ARF next month to unpack the future of social. https://t.co/d7EsPRaLjm #mediameasurement #socialanalytics #digitalmediamarketing #comscore #arfyp https://t.co/veOn42in8r
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The Future of Social Media for Marketers

The Future of Social Media for Marketers

Join us as we explore the ongoing transformation and future trajectory of social media, from the perspective of accomplished marketers across multiple industries. Panelists will share ...

@MarketingWeekEd shared
On Feb 16, 2023
Dr Grace Kite: A guide to making marketing plans in recession Economists now believe this year’s recession will be relatively mild, but marketers still have important work to do to ensure their brands come out stronger on the other side https://t.co/YRDjrsPdjD https://t.co/6DDI85Biuf
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The worst thing you can do is freeze: A guide to making marketing plans in recession

The worst thing you can do is freeze: A guide to making marketing plans in recession

Economists now believe this year’s recession will be relatively mild, but marketers still have important work to do to ensure their brands come out stronger on the other side.

@jeffsheehan shared
On Feb 16, 2023
Tech-Driven Marketing Strategies Pick Up As AR/VR And AI Become More Accessible By Kimeko McCoy @KimekoM Via @Digiday https://t.co/ejYsOkRkVp #marketing #marketingstrategies #VR #AR
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Tech-driven marketing strategies pick up as AR/VR and AI become more accessible

Tech-driven marketing strategies pick up as AR/VR and AI become more accessible

As tech becomes more accessible, marketers add it to their mainstay strategies.

@jeffsheehan shared
On Feb 20, 2023
The Sustainable Marketer: What Will Post-Growth Marketing Jobs Look Like? By Giorgio DeMarco Via @thedrum https://t.co/BJTgF871pk #marketing #sustainablemarketing #
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The sustainable marketer: what will post-growth marketing jobs look like?

The sustainable marketer: what will post-growth marketing jobs look like?

Ever come across a symbiosis marketing manager or ethical signaling manager? No – because they don’t exist. Yet. Here, Giorgio DeMarco of EPAM envisages a marketing ecosystem rebuilt for a ...

@jeffsheehan shared
On Feb 18, 2023
B2B Email Marketing Trends & Strategies 2023 By Nisha Sharma Via @TalkCMO https://t.co/LX62fc2JsN #marketing #B2Bmarketing
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B2B Email Marketing Trends & Strategies 2023

B2B Email Marketing Trends & Strategies 2023

For B2B marketers, email marketing is a crucial method for building relationships with customers & ideal prospects.

@CMIContent shared
On Feb 22, 2023
Enterprise Content Marketers Share Challenges, Opportunities [New Research] - https://t.co/d6D3DuBMYf https://t.co/rFtfAWAhk2
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Enterprise Content Marketers Share Challenges, Opportunities [New Research]

Enterprise Content Marketers Share Challenges, Opportunities [New Research]

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly ...

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