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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 21.09.2022.

#Marketing
#DigitalMarketing
#artificialintelligence
#7wData
#business
#analytics
#VR
#SMM
#SocialMediaMarketing
#CMO

@lanerellis shared
On Sep 17, 2022
RT @toprank: Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design. With the acquisition, the integration concerns or some are tempered by powerful unification possibilities: https://t.co/ijZNy6V4qy by @ingridlunden for @TechCrunch https://t.co/V7EnPDjG6J
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Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design

Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design

Big news in the world of digital creative technology: Adobe today announced that it would acquire Figma for $20 billion, taking out one of its biggest rivals in the realm of digital design. ...

@kaykas shared
On Sep 21, 2022
RT @DanielBurstein: "...As an IT team, buying and building AI without a first and best application like Marketing becomes a science project..." – @kaykas, President, @lytics https://t.co/OIp2PkzG2F #DigitalMarketing
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Benefits of AI in Marketing: How do the views about artificial intelligence in marketing differ between leaders and practitioners? [chart]

Benefits of AI in Marketing: How do the views about artificial intelligence in marketing differ between leaders and practitioners? [chart]

If you saw the marketing experiment results shared in the recent “Marketer Vs Machine” video from MECLABS Institute (parent organization of MarketingSherpa), you may be surprised to see how ...

@YvesMulkers shared
On Sep 17, 2022
RT @YvesMulkers: #artificialintelligence And The Future Of #Marketing #Marketing is one of the areas of #business operations where it is widely predicted that artificial .. https://t.co/FvK7aoiu8p #7wData
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Artificial Intelligence And The Future Of Marketing

Artificial Intelligence And The Future Of Marketing

Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along ...

@hootsuite shared
On Sep 17, 2022
A list of my favorite tools for you to consider using in your marketing 👍 https://t.co/ItqiPWNIlZ
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Social Media Marketing Tools: The Complete 2022 Guide

Social Media Marketing Tools: The Complete 2022 Guide

The right social media marketing tools can help you be a better marketer. Learn how to automate your work, save time, and build better relationships with your audience.

@marketingdive shared
On Sep 17, 2022
This week, Patagonia founder Yvon Chouinard announced he would be redistributing all company shares to charitable causes. Here’s how the move could affect the brand, and others who have made sustainability a core value. https://t.co/nTn7Ofc0uZ
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How Patagonia’s shakeup challenges marketers to act on sustainability

How Patagonia’s shakeup challenges marketers to act on sustainability

As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.

@jeffsheehan shared
On Sep 19, 2022
Full-Brain Marketing: Blending Creativity And Analytics Into Winning Campaigns By John Hood Via @fastcompany https://t.co/qVtCBLOdTf #marketing #analytics
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Full-brain marketing: Blending creativity and analytics into winning campaigns

Full-brain marketing: Blending creativity and analytics into winning campaigns

As a marketer, remember to put your ego aside. It doesn’t matter how statistically sound or innovative your idea is—in my experience, it won’t land without a combined strategy.

@GlenGilmore shared
On Sep 17, 2022
Digital Marketing Is About To Undergo A Metaverse Revolution - Inventiva https://t.co/qgWi6bJtqP @inventivaindia #CMO #Marketing #DigitalMarketing #SocialMediaMarketing #SMM #XR #VR #AR https://t.co/4Mukwvzfmo
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Digital marketing is about to undergo a metaverse revolution

Digital marketing is about to undergo a metaverse revolution

Marketing has traditionally been a key strategy for growing organizations. With time, the marketing industry saw a high rate of innovation. It has experienced

@adage shared
On Sep 21, 2022
Marketing is driving the future of corporate decision-making, with a management framework of creativity and a free flow of high-touch, data-informed solutions. More from our Publishing Partner, Optimizely. https://t.co/P3xClXQS1h https://t.co/xTl9fy49oh
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How marketing can chart the future of corporate decision-making

How marketing can chart the future of corporate decision-making

Marketing is driving the future of corporate decision-making, with a management framework of creativity and a free flow of high-touch, data-informed solutions.