Top news of the week: 21.09.2022.
Adobe snaps up Figma for $20B, taking out one of its biggest rivals in digital design
Big news in the world of digital creative technology: Adobe today announced that it would acquire Figma for $20 billion, taking out one of its biggest rivals in the realm of digital design. ...
Benefits of AI in Marketing: How do the views about artificial intelligence in marketing differ between leaders and practitioners? [chart]
If you saw the marketing experiment results shared in the recent “Marketer Vs Machine” video from MECLABS Institute (parent organization of MarketingSherpa), you may be surprised to see how ...
Artificial Intelligence And The Future Of Marketing
Marketing is one of the areas of business operations where it is widely predicted that artificial intelligence (AI) will drive enormous change. In fact, a McKinsey study found that, along ...
Social Media Marketing Tools: The Complete 2022 Guide
The right social media marketing tools can help you be a better marketer. Learn how to automate your work, save time, and build better relationships with your audience.
How Patagonia’s shakeup challenges marketers to act on sustainability
As the outdoor retailer makes good on its Earth-loving promise in an exceptional way, the bar for value-driven commitments has been elevated.
Full-brain marketing: Blending creativity and analytics into winning campaigns
As a marketer, remember to put your ego aside. It doesn’t matter how statistically sound or innovative your idea is—in my experience, it won’t land without a combined strategy.
Digital marketing is about to undergo a metaverse revolution
Marketing has traditionally been a key strategy for growing organizations. With time, the marketing industry saw a high rate of innovation. It has experienced
How marketing can chart the future of corporate decision-making
Marketing is driving the future of corporate decision-making, with a management framework of creativity and a free flow of high-touch, data-informed solutions.