Top news of the week: 20.07.2022.
Spotlight on Talent: 20 B2B Influencer Marketing Experts to Follow in 2022 and Beyond
On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a
How To Use AI-Generated Content the Right Way (and Avoid the Downsides)
Don’t believe the AI-generated content hype, but do believe its potential to help your human content creators today. – Content Marketing Institute
8 B2B Content Marketing Practices that Work
Here's a list of valuable tips to build a solid B2B content marketing strategy that will increase your sales.
![Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]](https://contentmarketinginstitute.com/wp-content/uploads/2022/07/do-more-with-less-content-marketing-1.png)
Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]
Don’t be deceived by the simplicity of “do more with less.” Your content marketing outcomes depend on the nuance. -- Content Marketing Institute
6 Reasons Why Blogging Is Important For Marketing And SEO
Why do blogs matter? Read about the best practices SEO experts use to create effective blog strategies that engage and grow a target audience.
The Spam Report: The State of Unsolicited Marketing in 2022 (plus, tips from 7 legit marketers)
No one likes interruptions. We don’t even like distractions. We prefer to get our marketing on our own terms. We love advice. We tolerate ads. And we hate spam. These are really the three ...
How to use influencer marketing for lead generation
Discover how you can use influencer marketing to generate demand and drive sales. Learn the best influencer marketing strategies for lead generation.
Marketers on future-proofing their teams: data literacy and mindset underscored
At Econsultancy’s Q3 Briefing, senior marketers from SAP, L’Oreal, Haier and Metro Bank discussed how teams can best upskill in order to embrace change.