Top news of the week: 20.04.2022.
Advertising & Marketing Industry
For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]
Try these active listening techniques to get a clearer picture of what your audience needs to hear (instead of what your brand wants to say) – Content Marketing Institute
Brands ‘gearing up for growth’ as marketing budgets hit eight year high
Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon from the Ukraine war and inflation.
How To Bring Big Word-of-Mouth Content to Your Marketing
Let your customers take the content stage and amplify the power of their word-of-mouth marketing – Content Marketing Institute
How marketers can take steps toward greater personalization
Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.
Responsible Marketing Practices for 2022
In today's time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important
How Social Media Listening Can Improve Your Marketing Strategy
Fast-changing consumer behavior often makes marketers feel confused: what was on the crest of a wave yesterday can be out of the trend today. How does one stay on top of all the latest ...
Eight new ways technology is changing the marketing landscape
The digital marketing landscape is ever-changing, and a primary factor affecting marketers is new tech innovations.
BRITE '22 Conference (brands, innovation, technology)
BRITE '22 Conference | April 20, 2022 | Online via Zoom