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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 20.04.2022.

#marketing
#contentmarketing
#tech
#marketingbudgets
#personalization
#marketingpractices
#martech
#innovation
#BRITEconf
#brand

Advertising & Marketing Industry

@Robert_Rose shared
On Apr 18, 2022
Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn. https://t.co/vJQv8mb9AK https://t.co/abgNZusAeV
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For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

Try these active listening techniques to get a clearer picture of what your audience needs to hear (instead of what your brand wants to say) – Content Marketing Institute

@jeffsheehan shared
On Apr 14, 2022
Brands ‘Gearing Up For Growth’ As Marketing Budgets Hit Eight Year High By Niamh Carroll Via @MarketingWeekEd https://t.co/31fj9yxUir #marketing #marketingbudgets
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Brands ‘gearing up for growth’ as marketing budgets hit eight year high

Brands ‘gearing up for growth’ as marketing budgets hit eight year high

Brands are spending more on marketing as the end of the pandemic increases confidence, but there are clouds on the horizon from the Ukraine war and inflation.

@NealSchaffer shared
On Apr 20, 2022
How To Bring Big Word-of-Mouth Content to Your Marketing #contentmarketing https://t.co/jqDJ7GVTIz
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How To Bring Big Word-of-Mouth Content to Your Marketing

How To Bring Big Word-of-Mouth Content to Your Marketing

Let your customers take the content stage and amplify the power of their word-of-mouth marketing – Content Marketing Institute

@jeffsheehan shared
On Apr 15, 2022
How Marketers Can Take Steps Toward Greater Personalization By Corey Patterson @cpatters7 Via @martechismktg https://t.co/QYfe55sSVF #marketing #personalization
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How marketers can take steps toward greater personalization

How marketers can take steps toward greater personalization

Most brands know personalization is imperative, but many rush the process. Here's how marketers can scale these efforts methodically.

@jeffsheehan shared
On Apr 14, 2022
Responsible Marketing Practices For 2022 Via @MarTechSeries https://t.co/rzTQUjknBK #marketing #marketingpractices
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Responsible Marketing Practices for 2022

Responsible Marketing Practices for 2022

In today's time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important

@TomPick shared
On Apr 18, 2022
How Social Media Listening Can Improve Your Marketing Strategy https://t.co/OAPeRNBIHX via @serpstat
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How Social Media Listening Can Improve Your Marketing Strategy

How Social Media Listening Can Improve Your Marketing Strategy

Fast-changing consumer behavior often makes marketers feel confused: what was on the crest of a wave yesterday can be out of the trend today. How does one stay on top of all the latest ...

@jeffsheehan shared
On Apr 15, 2022
Eight New Ways Technology Is Changing The Marketing Landscape By Martin Banks Via @techaeris https://t.co/WgkS89GQUX #martech #tech #marketing
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Eight new ways technology is changing the marketing landscape

Eight new ways technology is changing the marketing landscape

The digital marketing landscape is ever-changing, and a primary factor affecting marketers is new tech innovations.

@ajlucio5 shared
On Apr 19, 2022
RT @BrandCenter_CBS: Tomorrow (4/20) is our 14th #BRITEconf (https://t.co/Of7i01kmSf) featuring a great line-up of speakers incl. @ajlucio5, @aliciatillman. @reneegosline, @radhatwin, & more... Join us for a day on #brand #innovation & #tech. @Columbia_Biz https://t.co/TCorixfwsw
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BRITE '22 Conference (brands, innovation, technology)

BRITE '22 Conference (brands, innovation, technology)

BRITE '22 Conference | April 20, 2022 | Online via Zoom