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Advertising & marketing industry

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 19.10.2022.

#marketing
#influencermarketing
#mpb2b
#ElevateB2B
#seo
#searchengineoptimization
#SEOStrategy
#adweeknyc
#adweek
#dataprivacy

@NealSchaffer shared
On Oct 14, 2022
The Fundamentals Of Influencer Marketing via @sejournal, @ashleymadhatter #influencermarketing https://t.co/Dw8FaTPJL0
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The Fundamentals Of Influencer Marketing

The Fundamentals Of Influencer Marketing

What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below.

@lanerellis shared
On Oct 13, 2022
RT @leeodden: As #mpb2b kicks off, I’m super excited to announce the launch of our new podcast, #ElevateB2B featuring the Queen of B2B Marketing, @MarketingProfs Ann Handley! We cover creativity, storytelling, emotions, inclusiveness and so much more. Watch or listen: https://t.co/8Mai6wSrQ8 https://t.co/MspOgmUqeT
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Introducing the Elevate B2B Marketing Podcast

Introducing the Elevate B2B Marketing Podcast

B2B marketing gets emotional with Ann Handley of MarketingProfs, on the first episode of the Elevate B2B Marketing podcast by Lee Odden.

@NealSchaffer shared
On Oct 18, 2022
SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores via @sejournal, @LWilson1980 #seo #searchengineoptimization https://t.co/m9NxNEPkO8
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SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores

SEO Strategy For Recurring Events, Seasonal Sales & Pop-Up Stores

Create meaningful engagement with a wider repeat audience by applying this SEO strategy for seasonal and event-based marketing.

@Robert_Rose shared
On Oct 17, 2022
21 Practical and Effective Blogging Tips for Beginners https://t.co/Ri1Bor12DS https://t.co/xPbFwxnfAr
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21 Practical and Effective Blogging Tips for Beginners

21 Practical and Effective Blogging Tips for Beginners

If you’re a beginning blogger, you’ll need the right tools to get started. Let this handy guide of blogging tips help you launch your blog with confidence and ease.

@Comscore shared
On Oct 17, 2022
Comscore will be on stage throughout the afternoon tomorrow at AdWeek New York! Come along and say hi or tune into the live stream if you are attending virtually. We'd love to see you there. More info here: https://t.co/n90wHV0CyQ #adweek #adweeknyc https://t.co/Pp1ggjyixR
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Advertising Week NY 2022

Advertising Week NY 2022

Celebrating the Confluence of Culture, Commerce & Creativity

@MarketingWeekEd shared
On Oct 19, 2022
The latest column from @markritson is here: 'Marketers, like chancellors, need time in the job to succeed.' To be successful, both politicians and marketing teams need time to learn what works and what doesn’t. https://t.co/HfaXYXXe6f
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Marketers, like chancellors, need time in the job to succeed

Marketers, like chancellors, need time in the job to succeed

Short tenures engender short-term thinking, as the UK economy currently demonstrates. To be successful you need time to learn what works and what doesn’t.

@jeffsheehan shared
On Oct 18, 2022
Influencers Are The Future of Marketing. Here's How To Prepare Your Brand By Ksana Liapkova Via @Entrepreneur https://t.co/nVVx0MgUpD #marketing #influencermarketing
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Influencers Are The Future of Marketing. Here's How To Prepare Your Brand

Influencers Are The Future of Marketing. Here's How To Prepare Your Brand

The average number of social media accounts for a millennial or Gen Z-er is 8.4 personal accounts. It's time to take influencer marketing seriously.

@jeffsheehan shared
On Oct 18, 2022
Navigating Marketing With A Focus On Data Privacy And Compliance By Shubham Sharma @shubham_719 Via @venturebeat https://t.co/m6LCZSMIk7 #marketing #dataprivacy
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Navigating marketing with a focus on data privacy and compliance

Navigating marketing with a focus on data privacy and compliance

For marketers, driving ROI is becoming increasingly dependent on solutions that don't rely on personal data or behavioral analysis.