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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 18.05.2022.

#marketing
#contentmarketing
#metaverse
#B2B
#GenZ

Advertising & Marketing Industry

@MarciSEOer shared
On May 17, 2022
7 Biggest Causes Of Stress For Digital Marketers - https://t.co/0COGddSVqU
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7 Major Stressors For Digital Marketers & How To Deal

7 Major Stressors For Digital Marketers & How To Deal

Working in digital marketing can be incredibly stressful. Maybe it's time to reevaluate the causes and tackle your biggest stressors head-on.

@lanerellis shared
On May 13, 2022
RT @winfluencermktg: “'Always on' campaigns—campaigns that feature multiple live posts at all times—consistently perform better. The more often your audience interacts with your brand, the more memorable it becomes.” @amrynnie @LinkedInMktg https://t.co/urRelbxPfV
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B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

Catch up on this week's latest B2B marketing industry news, loaded with new key studies and reports, company shifts, and expert insight.

@NealSchaffer shared
On May 15, 2022
7 Content Marketing Takeaways From 4.6 Million B2B Downloads #contentmarketing https://t.co/Cfkv3ayP0C
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7 Content Marketing Takeaways From 4.6 Million B2B Downloads

7 Content Marketing Takeaways From 4.6 Million B2B Downloads

“A generation which ignores history has no past – and no future.” –  Robert A. Heinlein Marketers love to talk about data. We love to talk about findings.

@Robert_Rose shared
On May 17, 2022
Marriott launches hospitality industry's first media network https://t.co/EhakYatDgH https://t.co/0BPBbG0iWw
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Marriott launches hospitality industry’s first media network

Marriott launches hospitality industry’s first media network

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

@MarciSEOer shared
On May 17, 2022
Key Digital Marketing Statistics To Support Creative Advertising Strategy In 2022 https://t.co/h7Jwr2K7E5 via @EnterpriseAppsToday
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Key Digital Marketing Statistics To Support Creative Advertising Strategy In 2022

Key Digital Marketing Statistics To Support Creative Advertising Strategy In 2022

Digital Marketing Statistics 2022: Digital advertising, web user experience, content marketing, email marketing, and organic search are the top five digital marketing priorities in 2022.

@lanerellis shared
On May 18, 2022
Whether you're just testing the metaverse 💫 waters as a B2B brand, going all-in, or taking a wait & see approach, in my latest for @TopRank I take a deep dive into the current state of the #metaverse, & share 5 🌿 insights #B2B marketers can use today: ➡ https://t.co/5eQexlUnzv
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5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

We’ve got 5 timely ways that B2B brands can successfully utilize metaverse marketing even as the technology continues to evolve.

@ajlucio5 shared
On May 13, 2022
Great summary: Words of Inspiration from the Marketing Hall of Fame 2022 Inductees | Marketing Hall of Fame ⁦⁦@AMA_Marketing⁩ ⁦ https://t.co/H8DwEDINF5
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Words of Inspiration from the Marketing Hall of Fame 2022 Inductees

Words of Inspiration from the Marketing Hall of Fame 2022 Inductees

The return of the Marketing Hall of Fame on May 3 was inspirational, motivational and educational. We can all learn from the inductees, make these learnings part of everything we do and use ...

@ThatChristinaG shared
On May 17, 2022
RT @AMA_Marketing: "...although marketers might not be a great fit for many of these apps, the trends themselves ultimately bring up themes about #GenZ that marketers will need to know as the group reaches full buying power." - @HubSpot https://t.co/1nHhIcqhdG
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How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z

We discuss newer social platforms used by Gen Z, if you should even be on them, and what to do to continue reaching this group in alternative areas of the web.