Top news of the week: 18.01.2023.
Why Lowe’s is taking more of its retail media network in-house—and what it means for the category
Lowe's is taking more of its retail media network in-house and dissolving a partnership with CitrusAd.
2023 Predictions: Customer data, data privacy, and advertising trends
In the face of an economic recession, how are brands pivoting? How will marketing spend shift and what will be prioritized? What should ROI-minded marketers be thinking about? Our ...
‘No other platform will be Twitter’: Marketers aren’t sold on Twitter alternatives just yet
As the Twitter fallout continues, marketers start exploring alternative channels. But many aren't sold just yet.
The surprising role of creative in measuring marketing effectiveness
With third-party cookies going the way of the dodo, it’s high time to revisit how we measure media performance – by putting creativity at the forefront, writes creative software developer ...
More Companies Are Hiring CMOs With Performance-Marketing Backgrounds
Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called ...
![[The Marketing AI Show Episode 29]: Microsoft May Invest $10B in OpenAI, AI Clones Voices, and AI Disrupts Marketing Agencies](https://www.marketingaiinstitute.com/hubfs/2022%20Website%20Redesign/Background%20Graphics/MAII_Backgrounds_abstract-dots.jpg)
[The Marketing AI Show Episode 29]: Microsoft May Invest $10B in OpenAI, AI Clones Voices, and AI Disrupts Marketing Agencies
In the news, Microsoft looks at OpenAI, voice AI hits a milestone, and agencies need to pay attention to the disruption that AI will cause.
EDUCATIONAL MARKETING BUILDS TRUST & LOYALTY
In today's digital, web3 world, the number of online videos, podcasts, webinars, and other forms of content has increased significantly, leading to more clutter in the marketplace. This ...
The Future Of Marketing And Where It Will Progress To In The Next 12 Months
From an increase in the use of the subscription business model and customer personalization to story-driven content and push notifications, we outline some of the marketing trends we expect ...