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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 17.08.2022.

#marketing
#contentmarketing
#ContentChat
#CMworld
#B2BMarketing
#markeitngmetrics
#marketingstrategy
#socialmediatrends
#socialmedia
#tiktok

@NealSchaffer shared
On Aug 13, 2022
3 content challenges and how marketers can overcome them #contentmarketing https://t.co/wH0Q2HhyfH
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3 content challenges and how marketers can overcome them

3 content challenges and how marketers can overcome them

Increasing content demands are increasing problems.

@Robert_Rose shared
On Aug 16, 2022
B2B Marketers Must Embrace New Vision of Lift-Based Metrics https://t.co/376s7V7gKW https://t.co/YyrCUJIjSM
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B2B Marketers Must Embrace New Vision of Lift-Based Metrics

B2B Marketers Must Embrace New Vision of Lift-Based Metrics

What’s the best way to determine your B2B marketing’s effectiveness?

@Robert_Rose shared
On Aug 12, 2022
6 Best Practices That Will Improve Your Digital Marketing Strategy https://t.co/eYVxH3sEoI https://t.co/ImnBaD6nTM
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6 Best Practices That Will Improve Your Digital Marketing Strategy

6 Best Practices That Will Improve Your Digital Marketing Strategy

It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must

@CMIContent shared
On Aug 16, 2022
RT @AlekIrvin: While we've been waiting impatiently for #CMworld—which is one of our favorite #contentmarketing conferences—our @ErikaHeald team wrote this post spotlighting 22 sessions from friends of #ContentChat. Whose sessions are you excited to attend? https://t.co/SMTBTyLL7u
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Don’t Miss These 22 CMworld Sessions From Friends of Content Chat

Don’t Miss These 22 CMworld Sessions From Friends of Content Chat

Streamline your Content Marketing World 2022 schedule by checking out these sessions by members of the Content Chat community of marketers and content creators.

@jeffsheehan shared
On Aug 17, 2022
Social Media Trends And What They Mean For Marketers By Zarnaz Arlia @zarnaz_arlia Via @Forbes https://t.co/N2nDC90k3s #marketing #socialmedia #socialmediatrends
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Social Media Trends And What They Mean For Marketers

Social Media Trends And What They Mean For Marketers

Trending platforms do tell a story of how younger generations like Gen Z prefer to engage online. Here are some new social media trends marketers should keep their eyes on.

@Robert_Rose shared
On Aug 11, 2022
How to Build a Robust Direct Marketing Strategy [+ Examples] https://t.co/JFViBFxlo5 https://t.co/d6yn6jPt2d
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How to Build a Robust Direct Marketing Strategy [+ Examples]

How to Build a Robust Direct Marketing Strategy [+ Examples]

Struggling to see results from your marketing campaign? Try direct marketing. Discover how this strategy works and the benefits of leveraging it.

@Robert_Rose shared
On Aug 16, 2022
Mobile marketing and a cookieless future: challenges and opportunities https://t.co/Y4Fp8wCBCl https://t.co/qq5mrlWgo3
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Mobile marketing and a cookieless future: challenges and opportunities

Mobile marketing and a cookieless future: challenges and opportunities

People's increasing usage of smartphones incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.

@jeffsheehan shared
On Aug 16, 2022
How To Make Money On TikTok: 10 Strategies To Use In 2022 By Mehedi Hasan Shoab Via @SproutSocial https://t.co/RGfQz17xn7 #marketing #tiktok
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How to make money on TikTok: 10 strategies to use in 2022

How to make money on TikTok: 10 strategies to use in 2022

TikTok is one of the best places to connect with a niche audience. Learn how to make money on TikTok by selling directly to your followers.