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Top news of the week: 16.11.2022.

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@BusinessInsider shared
On Nov 15, 2022
RT @AdsInsider: These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022 https://t.co/SfPcgkhXCW
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These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022

These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022

This is Insider's fifth annual list of up-and-coming advertising professionals at advertising agencies.

@Robert_Rose shared
On Nov 11, 2022
Holding Onto Your Marketing Budget in a Downturn https://t.co/W45j7YEmag https://t.co/yHIW8xlN0y
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Holding Onto Your Marketing Budget in a Downturn

Holding Onto Your Marketing Budget in a Downturn

Most marketers know that when the economy turns, their budget at risk. So with today’s economic uncertainty, volatile markets, inflation, and more, what should marketers be doing now? ...

@ajlucio5 shared
On Nov 15, 2022
RT @ConnyBraams: 🌐 Retail media is on the rise. I recently sat down at #BrandweekEurope to talk about how @Unilever is integrating digital, #Marketing, media & commerce to allow us to think about the full consumer experience: https://t.co/STkWletyaP @Adweek https://t.co/6K0FAhc0p1
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Unilever Is Gearing Up for a Serious Retail Media Boom

Unilever Is Gearing Up for a Serious Retail Media Boom

CDCO Conny Braams has united digital, commerce and media teams.

@MargaretMolloy shared
On Nov 10, 2022
RT @PatrickCoffee: In today's Q&A, Elon said he gets why brands pulled spending. But if CEOs and CMOs want to know more about the site's evolution, they should spend more time scrolling and tweeting. For complaints: "Reply to one of my tweets and I’ll do my best to respond" https://t.co/ULWJW05YCb
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Elon Musk Tries to Convince Wary Advertisers to Stay on Twitter

Elon Musk Tries to Convince Wary Advertisers to Stay on Twitter

The social-media site’s new owner laid out potential features such as payment options and long-form video during a question-and-answer event.

@AdsInsider shared
On Nov 10, 2022
RT @lmoses: Greg Peters is the c-suiter driving @netflix's new ads biz. @elainelow & I wrote about his leadership style & why @markmahaney says "It's hard not to draw the conclusion that he's being groomed to be the successor to Reed and Ted at some pt." https://t.co/jw2z2C63yr
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Netflix COO Greg Peters is charged with driving the streamer's new ads business. Here's what's at stake and why insiders see him as a future CEO.

Netflix COO Greg Peters is charged with driving the streamer's new ads business. Here's what's at stake and why insiders see him as a future CEO.

After a challenging year of subscriber volatility and cultural growing pains, Netflix is betting on a cheaper ad-supported tier to jumpstart growth, with COO Greg Peters leading the charge.

@AdsInsider shared
On Nov 10, 2022
RT @JPManga: LinkedIn ghostwriters told me demand for their services has surged in recent months, with some ghostwriters charging up to $12,700 for up to 16 posts. https://t.co/n9xiFiKfx9
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LinkedIn ghostwriters say demand for their services has surged in recent months, with some making up to $12,700 for 16 posts

LinkedIn ghostwriters say demand for their services has surged in recent months, with some making up to $12,700 for 16 posts

Demand for LinkedIn ghostwriting services has significantly increased this year, and ghostwriters are reaping the benefits.

@Robert_Rose shared
On Nov 15, 2022
Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans https://t.co/1NRxKors0Y https://t.co/GtfcactUBr
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Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans

Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans

Last week, new questions about brand safety surfaced as paid verification allowed users to pay the $8 to be verified with some posing as brands like Eli Lilly and Nintendo, among others, ...

@NealSchaffer shared
On Nov 10, 2022
I often get asked about the future of influencer marketing, and there are some clear directions as to where #influencermarketing is heading in 2023. Listen to my latest episode to get a sneak peek into the future - and how your company should adjust. https://t.co/iUYHUR1SfJ
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13 Influencer Marketing Trends for 2023 That You Should Know

13 Influencer Marketing Trends for 2023 That You Should Know

I’ve talked a lot about influencer marketing over the past several years, both on this podcast and in my book, “ The Age of Influence .” The practice of influe...

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