Essentials Mediapost

Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 16.02.2022.

#marketing
#B2BMarketing
#marketingtrends
#Twitter
#socialmedia
#LinkedIn
#B2BContentMarketing
#News
#facebookmarketing
#facebook

Advertising & Marketing Industry

@Robert_Rose shared
On Feb 10, 2022
Twitter launched Communities, everyone launched a creator fund, and TikTok became the #1 website in 2021. All of these events and more have built a foundation for the creator economy to take off and shape the future of social media. https://t.co/4foho88kPe https://t.co/x6iIIjXTb1
Open
2022 Social Media Prediction: The Year of the Creator

2022 Social Media Prediction: The Year of the Creator

Twitter launched Communities, everyone launched a creator fund, and TikTok became the #1 website in 2021. All of these events and more have built a

@lanerellis shared
On Feb 15, 2022
RT @dfriez: What's happening in #B2BMarketing #News this week? 🔝 Top B2B social networks 🤨 #Marketing trust drivers 🧭 #LinkedIn launches new updates for sales navigator 🐣 #Twitter tests news articles option And, so much more from @lanerellis @toprank https://t.co/NqEmMufK5C #socialmedia https://t.co/pP4qnlN1Ty
Open
B2B Marketing News: Top B2B Social Networks, Marketing Trust Drivers Study, Twitter’s Article Plans, & How B2B Communication Is Changing

B2B Marketing News: Top B2B Social Networks, Marketing Trust Drivers Study, Twitter’s Article Plans, & How B2B Communication Is Changing

Don't miss this week's latest B2B marketing industry news, loaded with new key studies and reports, company shifts, and expert insight.

@lanerellis shared
On Feb 16, 2022
How is 💫 best-answer #B2BMarketing content different in 2022? In my latest for @TopRank Marketing, I look at the key ways that being the best answer has changed, and what steps B2B marketers can take to earn 🌿 best-answer status: ➡ https://t.co/PFs2uiN5Tt #B2BContentMarketing
Open
Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?

Here, There & Everywhere: What Does Best-Answer Content Mean For B2B Marketers in 2022?

What's changed about best-answer content for B2B markers in 2022 — and what hasn’t — may surprise you. We look at changes and the road ahead.

@Adweek shared
On Feb 9, 2022
RT @awbrandshare: More retailers are investing in the tech side of their media networks. @EpsilonMktg talks with the Walgreens Advertising Group to learn why retail media is the key to serving consumers. https://t.co/RMY1BCXa4V
Open
Walgreens Advertising Group Looks to the Future of Retail Media

Walgreens Advertising Group Looks to the Future of Retail Media

Brands seem ready and willing to spend retail media dollars with their partners, but as the category proliferates and accelerates, it’s creating a totally new industry within the digital ...

@jeffsheehan shared
On Feb 13, 2022
Which Digital Marketing Trends Should Small Businesses Track In 2022 via @KnowTechie https://t.co/ejkccCJreS #marketing #marketingtrends
Open
Which digital marketing trends should small businesses track in 2022

Which digital marketing trends should small businesses track in 2022

Digital marketing helps to reach out to potential customers. The trends listed here will ensure small businesses deliver results.

@jeffsheehan shared
On Feb 10, 2022
Facebook Marketing Trends For 2022 – Skyrocket Your Brand’s Strategy via @RWW https://t.co/UO86k5sxYR #marketing #facebookmarketing #facebook
Open
Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy

Any good Facebook marketing strategy must be created around the latest trends in social media. Learn how to optimize your strategy for 2022!

@jeffsheehan shared
On Feb 10, 2022
Personalization And Hyper-Targeting In B2B Marketing Through 2022: A Quick Overview via @MarTechSeries https://t.co/hliKDbmou0 #maketing #B2B #personalization
Open
Personalization and Hyper-Targeting in B2B Marketing Through 2022: A Quick Overview

Personalization and Hyper-Targeting in B2B Marketing Through 2022: A Quick Overview

Hyper-targeting is process of identifying target client's groups & providing highly personalized information to them at right time & place.

@jeffsheehan shared
On Feb 14, 2022
Five Ways To Boost Your Marketing Strategy With AR via @TheDrum https://t.co/ayQq3DE4Km #marketing #marketingstrategy
Open
Five ways to boost your marketing strategy with AR

Five ways to boost your marketing strategy with AR

Augmented reality (AR) is a powerful marketing tool. It can drive sales, increase engagement and maximize budgets by tracking consumer behavior and creating deeper emotional connections. ...