Top news of the week: 15.06.2022.
5 Steps to Boost Your Healthcare Content Marketing in 2022
We spoke with the industry‘s leading experts and surveyed hundreds of healthcare professionals to create this 5-step guide. Explore it to build a powerful content marketing strategy for ...
Four Ways B2B Influencer Content Builds Better Marketing Reach & ROI
Influencer marketing is all the rage in B2C, but does it really work in B2B? What if we told you it works even better?
Marketers on their mission to democratise mentoring
While mentoring can feel like it’s reserved for senior leaders, marketers are finding new ways to open career support up to the next generation.
The Leaders Way to Effective Marketing Transformation
In response to this tsunami of change, they must transform their approach to marketing to effectively meet today’s new realities—to rise above the competition, accelerate revenue …
How Netflix’s potential acquisition of Roku would affect CTV advertising
A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.
Marketing Statistics Report 2022
Analyzing marketing data from more than 100,000 customers of HubSpot’s CRM platform, and trends in visual content strategies used by 200 marketers around the world to measure behaviour and ...
Marketers are the logical choice to lead on sustainability
Companies can no longer treat climate change solely as a matter of corporate responsibility or a branding opportunity. It’s time to take action and marketers are well placed to lead.
How marketers can succeed without tracking third-party cookies
Many business models rely on the collection and sale of customer data. Now more consumers feel like they’re losing control over their privacy.