Top news of the week: 15.03.2023.
Brands like Pepsi, Ally, Mondelēz, and Coty reveal how they've scored big returns by advertising in video games
Big brands like Ally, which will release a new campaign on "Fortnite" in April, revealed how they've made advertising in video games pay off and the challenges they've needed to overcome.
From Activations to Agency Parties, Here's What Marketers Can Expect at SXSW 2023
Austin-based industry veterans share advice on what to expect.
Which Trends in Digital Marketing Should We Anticipate Continuing Into the Future?
When we seek for something on the internet, we put ourselves in the path of digital marketing because the internet is available on practically all digital devices.
6 Game-Changing Benefits Of A B2B Data-Driven Marketing Strategy
Data-driven marketing is swiftly becoming the new industry standard, with more and more businesses leveraging their datasets to make educated decisions.
The latest data marketing news from Fox, Roku, Best Buy and Truthset: Datacenter Weekly
Also: ad industry employment data, macroeconomic news in a nutshell, and more.
AI Powers the Next Generation of Personalized Digital Marketing
AI is the future; don’t miss out on your chance to capitalize on its unique capabilities before your competitors do.
B2B Marketing Landscape for 2023
Marketing is a core business activity. Gear up for your B2B Marketing in 2023 with these most relevant trends.
What does performance marketing look like in 2023?
With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond