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Advertising & marketing industry

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 15.02.2023.

#marketing
#marketingstrategy
#Business
#marketingtips
#Rebranding
#SEO
#AI
#search
#ChatGPT
#videomarketingstats

@jeffsheehan shared
On Feb 13, 2023
The Search Engine Game Is Changing For Marketers, Content Creators By Jennifer Torres @jenn__torres Via @cmswire https://t.co/wTRGjStbqA #marketing #search
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The Search Engine Game Is Changing for Marketers, Content Creators

The Search Engine Game Is Changing for Marketers, Content Creators

The ongoing competition in the search engine industry, fueled by the integration of AI and ChatGPT technology, is poised to have an impact on marketers.

@lanerellis shared
On Feb 10, 2023
RT @leeodden: Hey B2B marketing pros, check out this week's top news: - Google’s New Bard AI - Microsoft Adds AI To Bing - Business Trust Study - LinkedIn Content Preferences Research See all stories curated by @lanerellis on the @TopRank B2B Marketing Blog: https://t.co/WoFWPzbLRj
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Elevate B2B Marketing News: Google’s New Bard AI, Microsoft Adds AI To Bing, Business Trust Study, & LinkedIn Content Preferences Research

Elevate B2B Marketing News: Google’s New Bard AI, Microsoft Adds AI To Bing, Business Trust Study, & LinkedIn Content Preferences Research

Be informed by the week's latest B2B marketing industry news, loaded with new key studies and reports, company shifts, and expert insight.

@BrennerMichael shared
On Jul 5, 2018
Lessons to Remember Before #Rebranding Your #Business https://t.co/m8qDJDATzk #marketingstrategy #marketingtips https://t.co/830jDu4lQW
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How To Rebrand Your Business: 9 Smart Steps

How To Rebrand Your Business: 9 Smart Steps

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current ...

@MarketingWeekEd shared
On Feb 15, 2023
Social media is the most in-demand skill for marketers. Marketers with skills in digital and strategy are also in high demand, according to the data from LinkedIn. https://t.co/fhrOFkt7OT https://t.co/oqQHDdnGsk
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Social media most in-demand skill for marketers

Social media most in-demand skill for marketers

Marketers with skills in digital and strategy are also in high demand, according to the data from LinkedIn.

@jeffsheehan shared
On Feb 10, 2023
125 Video Marketing Statistics On Replay For 2023 Via @siegemedia https://t.co/oXW3OFmAil #marketing #videomarketing #videomarketingstats
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125 Video Marketing Statistics on Replay for 2023

125 Video Marketing Statistics on Replay for 2023

Video is a versatile content type that can boost your ranking potential. Check out these video marketing statistics to help with your content strategy in 2023.

@insiderads shared
On Feb 10, 2023
RT @insidertechbiz: Insiders say YouTube is shaking up the business model of its influencer-marketing program BrandConnect https://t.co/6j93UHb8OU
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Insiders say YouTube is shaking up the business model of its influencer-marketing program BrandConnect

Insiders say YouTube is shaking up the business model of its influencer-marketing program BrandConnect

The tool, formerly known as FameBit, connects brands and creators for paid marketing campaigns on YouTube.

@jeffsheehan shared
On Feb 9, 2023
3 Tips To Improve Your E-Commerce Marketing Strategy By Greg Walthour @gwalthour71 Via @MyTotalRetail https://t.co/Sng6sAe5QY #marketing #ecommerce #marketingstrategy
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3 Tips to Improve Your E-Commerce Marketing Strategy

3 Tips to Improve Your E-Commerce Marketing Strategy

What's the future of e-commerce? It's a question most retailers ask when looking at an expansive and sometimes overwhelming e-commerce landscape. E-commerce sales have grown 50 percent over ...

@jeffsheehan shared
On Feb 14, 2023
Top Ten Digital Marketing Resolutions To Ensure Property Success In 2023 By Max Starkov @MaxStarkov Via @hospitalitynet https://t.co/JdggT1eGBL #marketing #hospitality #hotels
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Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 by Max Starkov

Top Ten Digital Marketing Resolutions to Ensure Property Success in 2023 by Max Starkov

In 2022 our industry was very lucky. The post-pandemic travel demand, fueled by sheer lockdown-induced restlessness, accumulated consumer savings to the tune of trillions of dollars plus ...