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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 14.12.2022.

#marketing
#HotinSocialMedia
#B2B
#simplicity
#KISS
#CMO
#emwebinars

@carmenhill shared
On Dec 9, 2022
@robbfraser That's the intangible, qualitative ingredient, right? *Original* ideas, empathy, emotion. Bots don't have any of that but they can fake it. As @dougkessler wrote, "Generative AI is as good for the dull stuff as dull humans are." Sad but possibly true. 😨 https://t.co/X3stGdhdJP
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Generative AI for B2B content marketing is here

Generative AI for B2B content marketing is here

Generative AI has tipped. It's finally good enough to be a part of a lot of brands' content creation process. Cue the backlash.

@lanerellis shared
On Dec 13, 2022
RT @ma_martin: Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts https://t.co/UUKZCYIBYS via @toprank @lanerellis
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Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts

Elevate B2B Social: Optimize Your 2023 Social Media Marketing With Our Top 10 Posts

Let the insights from our top 10 B2B social media marketing posts of the year elevate and strengthen your own 2023 efforts.

@MargaretMolloy shared
On Dec 13, 2022
9 campaigns that boosted the mood in 2022 https://t.co/qNMVt4UOfV via @marketingdive #CMO
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9 campaigns that boosted the mood in 2022

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. 

@ThatChristinaG shared
On Dec 12, 2022
RT @hotinsm: 10 years of #HotinSocialMedia today! 🥳 https://t.co/Hsc38QR9oJ @ginidietrich @kayak360 @MariSmith @ThatChristinaG @eric_crux @JuliaCSocial @crestodina @TedRubin @shane_barker @MarjiJSherman @ravishukle @kerijaehnig @NealSchaffer @lilachbullock @jeffkorhan @Timothy_Hughes & Co https://t.co/XWJ06eIpVt
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10 Years of Hot in Social Media – 10+ Marketing Experts Share Their Memories

10 Years of Hot in Social Media – 10+ Marketing Experts Share Their Memories

Today (December 12, 2022) marks an important milestone for our digital marketing blog: 10 years of Hot in Social Media! 🥳 I remember the early days when organic traffic on Facebook was ...

@MargaretMolloy shared
On Dec 13, 2022
RT @jeffsheehan: The Power Of Simplicity By @MargaretMolloy Via @clickz https://t.co/xervN9vJ4Q #marketing #KISS #simplicity #B2B
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Margaret Molloy: The power of simplicity

Margaret Molloy: The power of simplicity

Siegel + Gale's Global CMO explains how marketing leaders can embrace simplicity to build trust, loyalty, and willingness to pay

@eMarketer shared
On Dec 8, 2022
Hear about valuable tech innovations marketers can lean into in 2023. Join eMarketer’s Analyst Webinar with Yory Wurmser, made possible by @SnowflakeDB. #emwebinars https://t.co/fh3FD085u5 https://t.co/i3hdmMnWGZ
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Tech Trends for Marketers: What to Expect in 2023

Tech Trends for Marketers: What to Expect in 2023

Live Webinar: December 12, 2022 at 2pm ET / 11am PT The hype of the metaverse, Web3, and internet of things fell short. But 2023 will bring a host of new technologies that will …

@CoSchedule shared
On Dec 12, 2022
"Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us." - Steve Jobs (Co-Founder... https://t.co/2rX9D7p6YY
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What Is Marketing? The Fundamentals Every Marketer Needs To Know

What Is Marketing? The Fundamentals Every Marketer Needs To Know

Are you a marketer who needs to expand your learning on marketing? Read the article to understand all the fundamentals.

@jeffsheehan shared
On Dec 8, 2022
How To Maintain Winning Marketing During Economic Adversity By Adam Ortman Via @SpinSucks https://t.co/1RUTPQ2ZUH #marketing
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How to Maintain Winning Marketing During Economic Adversity

How to Maintain Winning Marketing During Economic Adversity

Worries are rising over economic volatility but Adam Ortman argues that marketing is the key ingredient for business owners to come out strong