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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 14.09.2022.

#CMWorld
#INBOUND22
#TikTok
#contentmarketing
#NBOUND22
#marketing
#CX
#CXTrends

@lanerellis shared
On Sep 13, 2022
RT @leeodden: This week's #CMWorld agenda is PACKED with options. To help with your planning, here are B2B sessions you shouldn't miss from @Robert_Rose @marketingprofs @cspenn @LisaGately @jbergmann @ravitheja22 @sarahgoffdupont @stevektweets @TequiaBurt https://t.co/8VX1cg5BZV via @TopRank https://t.co/IWPWyQDqgd
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12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022

12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022

It's amazing to think that 2022 marks the 12 year anniversary of Content Marketing World. This year also represents the 12th time I've presented at

@AmberCadabra shared
On Sep 12, 2022
RT @leeodden: It's #CMWorld week & @lanerellis kicks things off with a list of top content marketers to follow: @mdeziel @amandatodo @AmberCadabra @rbcarter @jayacunzo @ZonteeHou @crestodina @MarketingProfs @nharhut @JuntaeDeLane See the full list https://t.co/e9V0sXzX3x via @toprank https://t.co/A0tkS8lJij
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Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022

Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2022

Follow this stellar group of 25 B2B content marketing influencers and experts speaking at Content Marketing World 2022.

@SFerika shared
On Sep 12, 2022
TikTok may not be the right channel for your brand, but it IS a goldmine for understanding how to craft engaging short-form videos. Learn more about how you can use #TikTok for #contentmarketing in this @CMIContent expert roundup. https://t.co/rWLvuiysKG
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TikTok: Time To Get Serious About Its Content Marketing Promise?

TikTok: Time To Get Serious About Its Content Marketing Promise?

TikTok might reshape your content – even if you never share a video there. Here’s why you can’t afford to ignore the social platform – Content Marketing Institute

@lanerellis shared
On Sep 8, 2022
RT @biglist: Liveblog from #NBOUND22 What's Next with Allyson Hugley from @LinkedInMktg Connecting with Future Buyers https://t.co/11F5tLfero via @TopRank B2B Marketing Blog https://t.co/dMiXdzFlYA
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INBOUND22 What’s Next with Allyson Hugley from LinkedIn: Connecting with Future Buyers

INBOUND22 What’s Next with Allyson Hugley from LinkedIn: Connecting with Future Buyers

The 2022 edition of HubSpot's INBOUND conference is an interesting mix of live and streamed sessions.  As a B2B marketer that relies daily on LinkedIn, I

@briansolis shared
On Sep 10, 2022
10 key customer service trends for 2022 and beyond via @ValaAfshar @ZDNET https://t.co/JENq0JbRZY
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10 key customer service trends for 2022 and beyond

10 key customer service trends for 2022 and beyond

State of Service 2022 worldwide report gathered insights from over 8,000 customer service professionals to determine how service organizations continue to adapt to an ever more ...

@Robert_Rose shared
On Sep 8, 2022
AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants? https://t.co/PS6rgACo2v https://t.co/ypht0DPWdr
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AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

AI Text-to-Image Generators: Job Killers or Friendly Robot Assistants?

Text-to-images and other AI design tools aren’t yet ready for brand use, but it’s time to figure out how you’ll add them to your palette – Content Marketing Institute

@lanerellis shared
On Sep 10, 2022
RT @leeodden: Why should every B2B brand think about video content like a media company? @Brightcove's CMO Jennifer Griffin Smith answered those questions and more at #INBOUND22 Here's my coverage of her session + a link to their super cool channel PLAYTV https://t.co/4yvEh2aBuP via @toprank https://t.co/ar5f84gseT
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Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

Brightcove’s Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company

I am sure you can relate to the frustration of being bombarded with information online. There are distractions everywhere. The thing is, if you're

@Econsultancy shared
On Sep 8, 2022
Register for free to join our Future of Marketing webinar at 2pm BST today. - What are marketers’ top priorities? - The future of measurement. - Approaches to CX. - Favoured comms channels. - Emerging tech. https://t.co/qy7Te2Eki7
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Webinar: Future of Marketing

Webinar: Future of Marketing

Discussing key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the key challenges and opportunities facing marketers over the coming two ...