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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 13.07.2022.

#contentmarketing
#B2BIMReport
#seo
#marketing
#B2BInfluencerMarketing
#searchengineoptimization
#UX
#ForrB2BSummit

@Robert_Rose shared
On Jul 12, 2022
An Inside Look at One of the Most Ambitious and Successful Content Strategies https://t.co/iqvyxbk3m7 https://t.co/Wd0lERCmvo
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An Inside Look at One of the Most Ambitious and Successful Content Strategies

An Inside Look at One of the Most Ambitious and Successful Content Strategies

Find out how the team behind Health Essentials, the award-winning blog from the Cleveland Clinic, stayed true to its content strategy and earned executive support – Content Marketing ...

@Robert_Rose shared
On Jul 11, 2022
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Hers's how to reboot your strategy (with a little help from your fans). https://t.co/gm80PIk9uY https://t.co/xnBA6U6WZd
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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Here’s how to reboot your content strategy and reshape your brand story with a little help from your super fans – Content Marketing Institute.

@lanerellis shared
On Jul 11, 2022
RT @trmsocialmedia: Social influence is alive and well in the B2B Marketing world. Check out the 2022 State of B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions https://t.co/CLZeBO3WS2 via @toprank #B2BIMReport https://t.co/11CgCUt9zG
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2022 State of B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

2022 State of B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions

Click play on the video above for a highlight of the 2022 State of B2B Influencer Marketing Report. With 2022 in full swing, the team and I at TopRank

@Robert_Rose shared
On Jul 12, 2022
Fantastic post by my friend @TonyByrne on headless - and for an old "content guy" a short trip down memory lane... https://t.co/dhrUxzpa5G
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The future of headless web content management

The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

@NealSchaffer shared
On Jul 12, 2022
7 Tips For Building SEO + UX-Minded Navigation via @sejournal, @joshuacmccoy #seo #searchengineoptimization https://t.co/HUrWfoF7WI
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7 Tips For Building SEO + UX-Minded Navigation

7 Tips For Building SEO + UX-Minded Navigation

Looking to drive higher website value from both your users and search engines bot? Check out these tips on how website main navigation optimization help.

@dmigroup shared
On Jul 12, 2022
What marketers are expected to know and do has accelerated. This whitepaper delves into the challenges facing marketers and how your organization can rise to meet them. https://t.co/AdbILGvRIK https://t.co/4QaFCVf2bu
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The Marketing Evolution

The Marketing Evolution

The Marketing Evolution page on the Digital Marketing Institute Resource Hub, all about keeping you ahead in the digital marketing game.

@jeffsheehan shared
On Jul 8, 2022
How To Succeed In Content Marketing In 2022 By Bisma Farrukh Via @Medium https://t.co/DBpgtwuFW9 #marketing #contentmarketing
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How to Succeed in Content Marketing in 2022

How to Succeed in Content Marketing in 2022

Whether you want to reactivate growth plans or focus on repurposing core content, here are some of the best practices for content marketing…

@forrester shared
On Jul 13, 2022
What can you expect from the keynotes and track sessions at #ForrB2BSummit APAC? Learn more. https://t.co/KxuGedhRYL
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B2B Summit APAC 2022: Back Live And Digital With A Rock-Star Agenda

B2B Summit APAC 2022: Back Live And Digital With A Rock-Star Agenda

Read this blog to see what Forrester's B2B Summit APAC 2022 has in store for APAC marketing leaders,