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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 11.05.2022.

#contentmarketing
#marketing
#twitter
#Wordle
#B2BMarketing
#Scrabble
#ShoppableMedia
#eCommerce
#eCommerceMarketing
#DigitalTransformation

Advertising & Marketing Industry

@ThatChristinaG shared
On May 9, 2022
RT @griner: Love this week's @Adweek cover. You can check out all of this year's CMO Awards winners here: https://t.co/zI1XU6y7AP https://t.co/ruNbKiGSua
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Introducing Adweek's 2022 CMO Awards honorees

Introducing Adweek's 2022 CMO Awards honorees

Eighteen marketing chiefs who have persevered—and prospered—through unprecedented upheaval.

@Robert_Rose shared
On May 9, 2022
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. I'm going to say focus on making sure your content has these seven traits. https://t.co/Bos6lSZL9r https://t.co/xnwZf4PGcq
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To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Start creating content that stands the test of time with these tips from the Content Marketing Institute’s lead storyteller Robert Rose.

@TomPick shared
On May 4, 2022
RT @NealSchaffer 17 Twitter Best Practices You Should be Using in 2022 #twitter #marketing https://t.co/EdJwJpServ
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17 Twitter Best Practices You Should be Using in 2022

17 Twitter Best Practices You Should be Using in 2022

Your Twitter strategy will only work if you use the right tactics. Learn how to get more followers and engage your audience with these Twitter best practices.

@lanerellis shared
On May 9, 2022
RT @leeodden: Some big B2B Marketing News this week: - Shifting B2B Buying Behavior - Rising Hybrid B2B Sales - MarTech Landscape Report - LinkedIn’s Record Engagement See all stories https://t.co/Hnqrktsxi3 by @lanerellis on @TopRank B2B Marketing Blog https://t.co/3wXVubG0Si
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B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

Don't miss this week's latest B2B marketing industry news, chock full of new key studies and reports, company shifts, and expert insight.

@adage shared
On May 10, 2022
Anheuser-Busch InBev and marketing industry leaders are remembering Jodi Harris, who played a vital role building a culture of creativity inside the brewer. Harris, who was known as a champion of broader industry causes, died on May 2 from lung cancer. https://t.co/ya05cmrkMn https://t.co/Ct7F10zo5a
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Remembering AB InBev exec Jodi Harris—industry pays tribute to marketing creativity leader

Remembering AB InBev exec Jodi Harris—industry pays tribute to marketing creativity leader

Harris inspired and installed a creative culture inside the brewer and is remembered for always putting people first.

@lanerellis shared
On May 11, 2022
With word games more 💫 popular than ever thanks to #Wordle, it’s the perfect time to reach into the bag of letters and uncover #B2BMarketing 🌿 insights from the venerable game of #Scrabble. In my latest for @TopRank, I share 10 Scrabble take-aways: ➡ https://t.co/CyPV7re9i2 https://t.co/30MsD6YJUB
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Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

These 10 spellbinding B2B marketing takeaways from the original classic word game Scrabble can add new life to your efforts.

@iab shared
On May 4, 2022
RT @mikmaktv: How can your #eCommerce brand effectively "bring the store to the screen"? Find out this Thursday at 1:05 ET. ➡️ https://t.co/xNpxLpqkfs @RachelTipograph @IAB @KeynesDigital #eCommerceMarketing #DigitalTransformation #ShoppableMedia https://t.co/bBOx3zVtNg
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Twitter NewFronts 2022

Twitter NewFronts 2022

IAB NewFronts (May 2-5) is the world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and ...

@NealSchaffer shared
On May 11, 2022
Top Content Marketing Trends We’re Seeing in 2022 #contentmarketing https://t.co/iOjPTvIoJH
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Top Content Marketing Trends We’re Seeing in 2022

Top Content Marketing Trends We’re Seeing in 2022

As technology continues to evolve, so do marketing trends. New content marketing campaigns have swept the marketing industry and have only become more prominent each year. While the top ...