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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 10.08.2022.

#CMworld
#newsmedia
#contentmarketing
#influencermarketing
#B2BMarketing
#TwitterWrite
#spon
#news
#B2BIMReport
#digitaladvertising

@NealSchaffer shared
On Aug 5, 2022
86% Of B2B Brands Find Success With Influencer Marketing via @sejournal, @MattGSouthern #influencermarketing https://t.co/4f0Tvvfcky
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86% Of B2B Brands Find Success With Influencer Marketing

86% Of B2B Brands Find Success With Influencer Marketing

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

@SFerika shared
On Aug 4, 2022
What are the biggest problems #contentmarketing teams are facing? @anngynn posed this question to this year's #CMworld speakers, and the answers are a virtual master class in content marketing leadership. Dig in here: via @CMIcontent https://t.co/0TrQeW6czD
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40+ Mistakes Derailing Your Content Team (and How To Fix Them)

40+ Mistakes Derailing Your Content Team (and How To Fix Them)

Steer around these common content marketing team pitfall with help from these experts ¬– Content Marketing World

@Robert_Rose shared
On Aug 9, 2022
Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing https://t.co/P11vEnm6Q3 https://t.co/YnwRvay9rG
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Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

Copious Content: 5 Creative Ways B2B Marketers Can Benefit From Twitter’s New Long-Form Publishing

Here are 5 creative ways B2B marketers can take advantage of Twitter's new long-form content creation options.

@MarketingWeekEd shared
On Aug 9, 2022
How marketers can optimise spend to deliver a 50% uplift in ROI Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low. https://t.co/SUdA5yDUQq #spon @nielsen
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How marketers can optimise spend to deliver a 50% uplift in ROI

How marketers can optimise spend to deliver a 50% uplift in ROI

Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low.

@MarketingWeekEd shared
On Aug 9, 2022
Revealed: Marketing Week Awards 2022 Brand of the Year shortlist Six brands have been shortlisted for the 2022 Marketing Week Awards Brand of the Year, with the winner to be announced in November. https://t.co/EOMQUW8Mca https://t.co/mG5bUJ3eCo
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Revealed: Marketing Week Awards 2022 Brand of the Year shortlist

Revealed: Marketing Week Awards 2022 Brand of the Year shortlist

Six brands have been shortlisted for the 2022 Marketing Week Awards Brand of the Year, with the winner to be announced in November.

@MarketingWeekEd shared
On Aug 8, 2022
Anxious dreams, social advertising, market research: 5 interesting stats to start your week. https://t.co/2O5K2CPecs https://t.co/Lqxcs0om3D
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@paulroetzer shared
On Aug 10, 2022
RT @MktgAi: Pre-order the MAICON 2022 On-Demand Bundle to see all of our keynotes, panels and sessions that took place on the main stage. Details and pricing here: https://t.co/VRIA8p35E3
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MAICON 2022 Bundle

MAICON 2022 Bundle

Enjoy on-demand access to all 14 of our main stage sessions from MAICON 2022, including sessions from Amazon Web Services, EY, Google and Marketing AI Institute, among others.

@Terminus shared
On Aug 8, 2022
RT @360MarTech: @Terminus Named A Leader Among #B2B #Advertising Solutions #NatalieCunningham https://t.co/nzHk4lfgEj #newsmedia #informationtechnology #martech #news #digitaladvertising #marketingtechnology #martech360
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Terminus Named a Leader Among B2B Advertising Solutions

Terminus Named a Leader Among B2B Advertising Solutions

Terminus, received recognition as a leader in The Forrester Wave: B2B Advertising Solutions, Q3 2022 report.