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Advertising & marketing industry

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 09.11.2022.

#marketing
#contentmarketing
#AI
#DataStrategy
#artificialintelligence
#7wData
#SEO
#ContentCreation
#machinelearning
#marketingtrends

@NealSchaffer shared
On Nov 5, 2022
Great advice here - content is content, SEO is SEO, some overlap is natural, but it doesn't ALL have to overlap. Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses] #contentmarketing #SEO https://t.co/nA7ieIQ3Q6
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Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

SEO isn’t the best grounding for a new content marketing program. Here’s what you should think about instead. – Content Marketing Institute

@Robert_Rose shared
On Nov 7, 2022
Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App https://t.co/W6PWQ20A47 https://t.co/3pn4wftgeN
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Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App

Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms. 

@BrennerMichael shared
On Jun 15, 2020
The Founder’s Guide to Outsourcing Content Creation (While Maximizing ROI) https://t.co/hmkIti3ih0
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The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

During tough times, you need to find a way to save marketing costs. Explore why now is the right time to outsource your content.

@marketingdive shared
On Nov 3, 2022
Sustainability is fundamentally changing the life cycle of products, from how they are made to how they are transported. This dramatic shift presents a unique opportunity for marketers, according to new research by Forrester. https://t.co/SMh5gKQCqo
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Forrester: Sustainability presents new opportunities for marketers

Forrester: Sustainability presents new opportunities for marketers

The global economy is fundamentally changing as the demand for environmentally friendly practices grows louder.

@YvesMulkers shared
On Nov 6, 2022
RT @YvesMulkers: How #AI Content Writing Tools Will Impact Your #Marketing in 2022 Businesses adopting #artificialintelligence for #marketing have grown faster over the past five yea .. https://t.co/j8ymbGgt8q #7wData #DataStrategy
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How AI Content Writing Tools Will Impact Your Marketing in 2022

How AI Content Writing Tools Will Impact Your Marketing in 2022

Businesses adopting Artificial Intelligence for marketing have grown faster over the past five years. And the numbers are expected to grow even further as Artificial Intelligence and NLP ...

@Ogilvy shared
On Nov 8, 2022
RT @contagious: 🎤 Speaker announcement 🎤 @Ogilvy's Regan Warner will be speaking at this year's Most Contagious about Hellmann's food waste campaign and how having clear values can help your bottom line. Learn more and get your ticket: https://t.co/4gCopSdwbz https://t.co/NFbmGByvu9
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Most Contagious London 2022 /

Most Contagious London 2022 /

Most Contagious delivers a year’s worth of insights and inspiration to leave attendees feeling inspired and equipped to create braver, better marketing.

@jeffsheehan shared
On Nov 5, 2022
6 Ways Machine Learning Can Boost Your Marketing Processes By Ivan Borovikov Via @VentureBeat https://t.co/IXlxleYhFF #marketing #machinelearning
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6 ways machine learning can boost your marketing processes

6 ways machine learning can boost your marketing processes

Businesses must use data and forge the right, long-lasting partnerships to ensure marketing ML deployments are tailored and always evolving.

@jeffsheehan shared
On Nov 4, 2022
Small Business Digital Marketing Trends To Know in 2023 By Jacob Wolinsky @JacobWolinsky Via @hackernoon https://t.co/rTrBl0zgBg #marketing #marketingtrends
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Small Business Digital Marketing Trends To Know in 2023

Small Business Digital Marketing Trends To Know in 2023

With so much development happening in the world of digital marketing, what are the trends to look out for in 2023?