Top news of the week: 08.03.2023.
7 YouTubers share their takeaways and payouts from the first month of the Shorts ad revenue sharing program
In February, YouTube began sharing revenue from ads placed on short-form videos with creators. Creators discuss how much they made and their thoughts.
Seeking nominations for the 2023 rising stars of adtech
We're looking to spotlight the newest up-and-comers of digital advertising.
Reengagement Campaigns and How They Benefit Marketers
Reengagement campaigns are marketing initiatives created to reconnect customers with a brand or product who have stopped using it.
The latest threat of TikTok bans have caused marketers to raise an eyebrow
In fact, it's fair to say that the current flashpoint over TikTok has breathed new life into concerns that had been bubbling away for a while.
74% of marketers embrace simplification and sustainability
Budgets are set to increase for 60% of businesses, as marketers are expecting their budgets to increase in the next 12 months and with no reduction in martech investment.
5 Influencer Marketing Predictions for 2023
Influencer marketing has now cemented its place in brands’ digital marketing budgets. Having moved beyond the test and learn phase, brands now have first hand proof of its efficacy in ...
Marketing mix modeling: A marketer’s guide
With increased pressure to prove the value of marketing, it's time to revisit the MMM approach.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.