Top news of the week: 08.02.2023.
Is Twitter Still a Thing for Content Marketers in 2023?
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.
How B2B Brands Can Elevate Their Marketing by Aligning with Audience Passions
B2B brands can elevate their campaigns by listening to their audience and crafting campaigns based on empathy rather than pure logic.
Fox has sold out its Super Bowl commercials, but economic uncertainty will completely shake up the roster of Big Game advertisers
The advertisers in this year's Super Bowl will be very different from previous years as economic uncertainty rocks the country
With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web
Unlike other uses of AI technology, marketers say custom algorithms give them control.
Why is sustainable marketing important?
Discover the importance of sustainable marketing, including its ability to increase brand loyalty, employee engagement and profits.
The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know
Understand the benefits and drawbacks of generative AI when it comes to brand content creation.
How to leverage emerging tech to optimise marketing strategy
At a time when everyone is wondering if ChatGPT will replace them at their jobs, it is important to stress the value addition of human intellect, when clubbed with tech. One such area is ...
14 Email Marketing Trends to Look Forward to in 2023
Email Marketing will be a powerful marketing channel in 2023 to leverage. Here are the top email marketing trends for 2023. Read more.