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Top news of the week: 07.12.2022.

Business-to-business
Incentive program
Relationship marketing
Monetization
Sales
Graphic design

@heatherlloyd shared
On Dec 5, 2022
Reading: 80+ Content Marketing Trends for Success in 2023 https://t.co/XDl5rI6bhR
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80+ Content Marketing Trends for Success in 2023

80+ Content Marketing Trends for Success in 2023

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends ...

@lanerellis shared
On Dec 5, 2022
RT @leeodden: Why should B2B brands work with influencers? To be more relevant, improve content experiences, better reach end engage customers, grow new revenue, the list goes on: https://t.co/gpNw4VdPJG by @lanerellis @toprank https://t.co/jinxqULTHD
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20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

20+ Reasons B2B Brands Are Increasingly Moving To Influencer Marketing

These 20+ reasons show why B2B brands are increasingly moving to influencer marketing, and why 2023 will see new growth.

@iab shared
On Dec 1, 2022
Live in a couple minutes! Tune in to listen to @mrdcohen's New Year advertising predictions and a discussion on what's to come for Twitter via @adage https://t.co/lMS5XLouru
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Watch: IAB CEO David Cohen on the state of Twitter, Web3's future and retail media networks

Watch: IAB CEO David Cohen on the state of Twitter, Web3's future and retail media networks

Cohen makes New Year advertising predictions and what's to come for Twitter. 

@AdsInsider shared
On Dec 2, 2022
RT @BusinessInsider: Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform https://t.co/Z7VO1UZ5ck
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Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform

Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform

Instagram has launched more than 10 money-making tools for creators since 2020, but some have been shut down, leaving influencers in the lurch.

@KerryGorgone shared
On Dec 1, 2022
RT @nxthompson: Recent advances in AI have been phenomenal. It’s become creative. It could replace conventional search engines. It could replace @DKThomp. The implications are getting weird. https://t.co/WH77X1wOfE
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AI Is Coming for the Thought Leaders

AI Is Coming for the Thought Leaders

Robots were considered capable only of unimaginative, routine work. Today they write articles and create award-winning art.

@adage shared
On Dec 5, 2022
RT @ejschultz3: Here they are -- our marketers of the year ... https://t.co/uCHjrGV63k
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Introducing Ad Age’s 2022 Marketers of the Year

Introducing Ad Age’s 2022 Marketers of the Year

What powered the best marketing of the year.

@jeffsheehan shared
On Dec 3, 2022
Cookie To Cookieless: The Latest Trend In Ad Buying? By Karthik Kashyap @KarthikKash84 Via @Spiceworks https://t.co/iBW5f3NayP #marketing #cookies
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Cookie to Cookieless: The Latest Trend in Ad Buying?

Cookie to Cookieless: The Latest Trend in Ad Buying?

As third-party cookies stare at their eventual demise, discover the buy-side and sell-side trends for cookieless inventory from this latest 33Across study.

@wsjCMO shared
On Dec 5, 2022
New GroupM and Magna forecasts project less ad growth for 2023 and 2022 than previously expected https://t.co/m8P6pmhUAM
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Ad Firms Predict Slower Advertising Growth for 2023

Ad Firms Predict Slower Advertising Growth for 2023

Consumer-packaged goods and finance marketers could see flat ad spending in 2023, while entertainment, travel and betting will enjoy tailwinds, according to a forecast from media investment ...

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weekly 07.12.2022
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