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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 07.09.2022.

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@NealSchaffer shared
On Sep 4, 2022
How to Create a Content Marketing Strategy in 2022 #contentmarketing https://t.co/35ZdgTsoUO
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How to Create a Content Marketing Strategy in 2022

How to Create a Content Marketing Strategy in 2022

Looking to improve your content marketing strategy this year? Make sure you include these five things.

@HarvardBiz shared
On Sep 5, 2022
Researchers found that providing “low stock” warnings boosted long-term revenue by 5.33%. https://t.co/JoWXe0LvH7
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Why You Should Warn Customers When You’re Running Low on Stock

Why You Should Warn Customers When You’re Running Low on Stock

Experiments by Instacart during the Covid-19 pandemic suggest that when it comes to out-of-stock items, honesty is the best policy. Customers were more satisfied and spent more when they ...

@Robert_Rose shared
On Sep 1, 2022
Coca-Cola kicks off digitally driven World Cup campaign https://t.co/kEBXr9hoiY https://t.co/aEgxb9DgLQ
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Coca-Cola kicks off digitally driven World Cup campaign

Coca-Cola kicks off digitally driven World Cup campaign

"Believing is Magic" is the latest iteration of the brand's "Real Magic" platform and focuses on authentic moments of connection between FIFA fans.

@MarketingWeekEd shared
On Sep 1, 2022
Marketing Week is looking to find the Top 100 most effective marketing leaders, to celebrate those who have delivered impact and demonstrated the influence of marketing. Sponsored by @tagwwnews https://t.co/RAI2TiYE6M https://t.co/rNOxpSFhlP
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Marketing Week’s hunt for the most effective marketers is on

Marketing Week’s hunt for the most effective marketers is on

Marketing Week is looking to find the Top 100 most effective marketing leaders, all the more important given the current climate.

@MarketingWeekEd shared
On Sep 2, 2022
‘Advertising, not just entertainment’: Why Nike’s @tiktok_uk ad was the most creatively effective of July @Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers. https://t.co/OMLbS35FwS https://t.co/edYhJ4Bqkw
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‘Advertising, not just entertainment’: Why Nike’s TikTok ad was the most creatively effective of July

‘Advertising, not just entertainment’: Why Nike’s TikTok ad was the most creatively effective of July

Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.

@lanerellis shared
On Sep 2, 2022
RT @winfluencermktg: Need a trusted group of marketing influencers to follow? Here’s a list of 100+ including @JoePulizzi @MarketingProfs @MadalynSklar @BrennerMichael @markschaefer @jaybaer @dmscott @lilachbullock @leeodden @larrykim See them all https://t.co/SFnGYaJWTT via @Statusbrew https://t.co/mWKjgQknhT
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Top 111 Social Media Marketing Influencers to Follow in 2022

Top 111 Social Media Marketing Influencers to Follow in 2022

Social Media Marketing is the lifeblood of any online business or brand. It is immensely difficult for a business to imagine their online success without having an effective social media ...

@NealSchaffer shared
On Sep 7, 2022
10 Steps to Create a Converting Content Marketing Campaign #contentmarketing https://t.co/7RdYJnrP8o
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10 Steps to Create a Converting Content Marketing Campaign

10 Steps to Create a Converting Content Marketing Campaign

Great content should be honest, authoritative, and valuable to your audience. But no matter how good your content is, if it can't convert leads into

@jeffsheehan shared
On Sep 2, 2022
Travel Marketing Trends in 2022: The Mindset Of Today’s Traveler Via @MarTechSeries https://t.co/CO4yyp3RZQ #marketing #marketingtrends
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Travel Marketing Trends in 2022: The Mindset of Today’s Traveler

Travel Marketing Trends in 2022: The Mindset of Today’s Traveler

Travel Marketing team at evok advertising has compiled data from across the travel and tourism industry to provide a high-level view