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Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 05.10.2022.

#tiktok
#B2B
#contentmarketing
#ContentChat
#marketing
#data
#CMWorld

@Steveology shared
On Oct 5, 2022
TikTok Trends Right Now: Fall 2022 https://t.co/Y6LLz2N50Y https://t.co/nDL9H4YYI7
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TikTok Trends Right Now: Fall 2022

TikTok Trends Right Now: Fall 2022

Lacking inspiration for your brand's TikTok this fall? Here are the top trends to help you create potentially viral videos.

@lanerellis shared
On Oct 3, 2022
RT @SEO: Semrush on How to Create B2B Content for Generation Z https://t.co/wed5ovv9oy via @toprank #B2B #contentmarketing
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Semrush on How to Create B2B Content for Generation Z

Semrush on How to Create B2B Content for Generation Z

While many B2B marketers are focused on Boomer and Millennial age senior marketing executives, what are B2B brands doing to connect with the next

@SFerika shared
On Oct 4, 2022
Looking for some tips on how to cut through the NFT hype to understand how they could integrate with your current content marketing efforts? Check out this recap of last week's #ContentChat with @iSocialFanz. https://t.co/UwZtAEFGhR
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September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs

September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs

Learn what NFTs are and how they can be used by content marketing teams, including how NFTs relate to Web3.0 and other commonly asked questions.

@adage shared
On Oct 5, 2022
Want to learn more about the role of influencers in the Web3 era and how to ensure diversity in the creator economy? Tune in for today's Remotely at 12:30pm ET with Bing Chen, co-founder and president of Gold House, a non-profit collective of AAPI leaders https://t.co/mlh9Q8fTQZ
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Watch live 12:30 p.m. ET: Bing Chen on future of influencer marketing and AAPI representation in advertising

Watch live 12:30 p.m. ET: Bing Chen on future of influencer marketing and AAPI representation in advertising

Gold House founder and AAF honoree discusses the role of creators in Web3 and how brands should diversify their influencer strategies. 

@jeffsheehan shared
On Oct 4, 2022
48% Of Marketers Now Find Data Most Useful For The Customer Experience Via @komarketing https://t.co/LUK4Vl1x7W #marketing #data
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48% of Marketers Now Find Data Most Useful for the Customer Experience

48% of Marketers Now Find Data Most Useful for the Customer Experience

As marketers discover the benefits of leveraging data to enhance the customer experience, their budgets will increase in this area.

@CMIContent shared
On Sep 28, 2022
RT @hijinxmarketing: I asked a couple of friends for their thoughts on this year's #CMWorld. Check out the key points that @coastlinemktg @dshiao @GuttusoAshley @amylonghorn @AliOrlandoWert Sara Robinson and I took from the event. https://t.co/dFfoE9rzNK
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That’s a Wrap on Content Marketing World 2022

That’s a Wrap on Content Marketing World 2022

Thoughts about what was learned at Content Marketing World

@leeodden shared
On Oct 5, 2022
Check out the latest post on the @TopRank Marketing Blog by @lanerellis Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond https://t.co/ULfgZQXnF2 https://t.co/HlL2JlFA06
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Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond

Listen Up: How B2B Marketers Are Expanding Social Listening Offline & Beyond

B2B marketers who expand their social listening beyond the online world win in many ways. We share 5 tips for being a better all-around listener.

@adage shared
On Oct 4, 2022
Adding in-person experiences back into the marketing mix needs a new vision as well as adaptability, to effectively blend both digital and the physical connections. Read more from our Publishing Partner, Sitecore. https://t.co/PWAYtfAmUc https://t.co/sbQlmzn8hZ
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4 ways to add in-person events back to your marketing mix

4 ways to add in-person events back to your marketing mix

Adding in-person experiences back into the marketing mix needs a new vision as well as adaptability, to effectively blend both digital and the physical connections.