Top news of the week: 05.04.2023.
Elevate B2B Marketing News: B2B Pipeline Study, AI’s Rising Video Use, Google’s New Verification Tools, & What B2B Buyers Want
Learn from the latest B2B marketing industry news, filled with new key studies and reports, company shifts, and expert insight.
Spring Forward: 3 Ways to Grow Your B2B Content Marketing Garden
Spring has sprung for content marketing in 2023, and the seeds we sow now will make all the difference in the year to come. Let’s get gardening.
I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.
Rawan was laid off from her product marketing role at Meta in November 2022. She says being a creator is helping her take time to evaluate her future.
GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI
An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit.
Five SEO fails marketers should avoid during site migration
Megantic's head of growth Phillip Vo explores all of the SEO fails that marketers are regularly making in their day to day.
A day in the life of… Yieldmo’s Lisa Bradner
Lisa Bradner is the Chief Commercialization Strategy Officer at Yieldmo. We sat down with Lisa to discuss advances in programmatic, including contextual targeting, behaviour modelling and ...
6 Marketing Trends You Can Expect To See (And Love) In 2023
It’s time to consider embracing all of the opportunities that 2023 has to offer your brand.
The Future of AI: What's Next for the World's Most Disruptive Technology?
Marketers and customer experience professionals know full well: The AI market is set to explode. Just how much?