Top news of the week: 04.05.2022.
Advertising & Marketing Industry
What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey
Understanding the new B2B buyer’s journey is the first step to more successful content. Robert Rose of the Content Marketing Institute explains what you need to know.
Why Marketers Are Returning to Traditional Advertising
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors ...
Publicis Groupe Acquires E-Commerce Software Company Profitero
Advertising holding companies are increasingly helping marketers reach and sell consumers directly online.
94% marketers expect business revenues to increase as compared to 2021: Drivers of Growth survey report
The ‘Drivers of Growth Survey Report’ was launched on the first day of the ad:tech 2022
4 ways to upgrade cross-screen TV advertising strategies
Cross-screen advertising is the future of TV, from planning to buying to attribution, but how do you choose the right partner to achieve your goals?
Covid lessons on marketing effectiveness lost already
Covid lessons on marketing effectiveness lost already. New DMA study reveals a 23% drop in overall campaign effectiveness, dragged down by response issues
MARKETING IN THE AGE OF OWNERSHIP
Hear from Glossier’s Chief Marketing Officer, Ali Weiss, as she shares the company’s unique approach to creating omnichannel experiences and touchpoints spanning product, offline …
Marketers, put widening accessibility top of your to do list
Marketing Week’s Opening Up campaign is calling on the industry to put widening access to marketing careers top of the agenda.