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Top news of the week: 04.01.2023.

#marketing
#CounterSocial
#Mastodon
#Post
#Twitter
#Spill
#LinkedIn
#B2BIMReport
#BlueSky
#smm

@amandanat shared
On Jan 3, 2023
RT @randfish: You're not Wayne Gretzky. Don't skate to where the puck is going; skate to where it is right now. NEW: https://t.co/kk96rvEg3s I wrote about how marketers shouldn't try to predict the future, we should invest where our audience already pays attention.
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Why Marketers Should Follow Their Audiences, Not Predict the Future

Why Marketers Should Follow Their Audiences, Not Predict the Future

It's 2017, and you convince your executives to be early adopters of the #Web3 trend. Blockchain-based product investments, marketing with NFTs, perhaps

@lanerellis shared
On Jan 3, 2023
RT @toprank: Where are B2B marketers turning to fill the Twitter 🔘 void? From #Mastodon & #Post to #BlueSky, #CounterSocial, #Spill & other new platforms — plus foundational ones such as #LinkedIn — @lanerellis explores social B2B 🎯 opportunities beyond #Twitter: ➡ https://t.co/ThmrV4pa5K https://t.co/kwvjQedQh7
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B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities

Mastodon, Post, BlueSky, CounterSocial, Spill and other new social platforms are offering B2B marketers opportunities beyond Twitter.

@lanerellis shared
On Jan 3, 2023
RT @efipm: 📌 Honored to be amongst these Rockstar women. Thank you @toprank for the recognition. https://t.co/raSxpdzuFv 👏 @LindaGrass0 @YuHelenYu @sallyeaves @digitalcloudgal @TamaraMcCleary @psb_dc @KamLardi @DuenaBlomstrom @tektalk @CathyHackl @MaribelLopez @MarketingProfs https://t.co/OHIXML3HgR
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25 Women Who Rocked as B2B Industry Influencers in 2022

25 Women Who Rocked as B2B Industry Influencers in 2022

Over the past few years aka "the Covid years" the role of influence in B2B marketing has grown significantly. Our 2022 research report, The State of B2B

@emmyliederman shared
On Jan 3, 2023
The winning brands of 2022 traded in self-promotional content for charming unprofessionalism, healthy self-deprecation and subtle references that didn't distract from cultural moments 🪷 https://t.co/CgjzZ0ku69
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10 Internet Culture Moments That Brands Didn’t Ruin in 2022

10 Internet Culture Moments That Brands Didn’t Ruin in 2022

Marketers serve charming relatability with a side of self-deprecation.

@ZenYinger shared
On Dec 30, 2022
Marketing Trends That Will Shape 2023. https://t.co/dvf7YuJzCn #b2bmarketing #marketing #socialmedia #trends #smm https://t.co/M9DVXHHjW3
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WunderPredicts: Marketing Trends That Will Shape 2023

WunderPredicts: Marketing Trends That Will Shape 2023

As we close the books on 2022, we thought it appropriate – even necessary – to make an educated bet on the themes that will define 2023. Amid recent uncertainty and shifting …

@DMA_UK shared
On Jan 3, 2023
RT @MarketingBeatUK: 🔮 2022 has been an eventful year and the #marketing sector has seen its fair share of the action. So what's in store for next year? Thanks to @OgilvyUK, @DMA_UK, @TeamMediaocean, @REALTIMEAGENCY, @LinkedInUK and @go_up_agency for your 2023 predictions... https://t.co/GARY736Loc
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Crystal ball save us all: 2023 marketing predictions from industry leaders

Crystal ball save us all: 2023 marketing predictions from industry leaders

As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.

@Adweek shared
On Dec 29, 2022
We wanted to highlight 5 reasons to be optimistic about the future of sustainability. Because amid the gravity of the crisis, there’s important work worth celebrating. https://t.co/B3bCi0Zx1k https://t.co/YqpdU74tmn
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5 Reasons to Be Optimistic About the Future of Sustainability

5 Reasons to Be Optimistic About the Future of Sustainability

Marketers made strides toward a more climate-friendly industry in 2022.

@insiderads shared
On Dec 29, 2022
From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023 https://t.co/7wVnZvMpvB
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From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023

From the digital ad crash to Elon Musk buying Twitter — these were the ad industry's 5 biggest shocks of 2022, and what it means for 2023

Tesla owner Elon Musk and Netflix co-CEO Reed Hastings shocked the ad world in 2022. Here are the year's 5 biggest surprises and what it means for 2023.

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weekly 04.01.2023
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