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Advertising & marketing industry News

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 03.08.2022.

#contentmarketing
#marketing
#MAICON22
#socialmedia
#ad
#Web3
#CMWorld
#SocialMediaMarketing
#personalization

@NealSchaffer shared
On Jul 29, 2022
Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In #contentmarketing https://t.co/OB0toHIQSD
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Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In

Is It Time for Content Marketers To Care About Web3? 20+ Experts Weigh In

Should content marketers care about Web3 – or is it much ado about nothing? Content Marketing World 2022 speakers weigh in.

@Robert_Rose shared
On Aug 1, 2022
Closing the Gap Between Digital Marketing Spending and Performance https://t.co/9MAIr1MyzL https://t.co/FXFPviwrpA
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Closing the Gap Between Digital Marketing Spending and Performance

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and ...

@Robert_Rose shared
On Aug 3, 2022
How to Use Content Marketing to Your Advantage https://t.co/3zxa5sKdTP https://t.co/rIdmYjj4dK
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How to Use Content Marketing to Your Advantage

How to Use Content Marketing to Your Advantage

Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?

@lanerellis shared
On Jul 29, 2022
RT @leeodden: Optimize your B2B smarts & check out the top B2B Marketing News on @TopRank Marketing Blog: ✔️ B2B Marketers Eye Metaverse ✔️ LinkedIn’s New Carousel Posts ✔️ Multicultural Marketer Engagement ✔️ Podcasts Rise Again See all stories https://t.co/Pzyhazyg5u by @lanerellis https://t.co/ezq3OOCRLj
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B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

B2B Marketing News: B2B Marketers Eye Metaverse, LinkedIn’s New Carousel Posts, Multicultural Marketer Engagement, & Podcasts Rise Again

Catch the week's latest B2B marketing industry news, loaded with compelling new studies and reports, company shifts, and expert insight.

@KerryGorgone shared
On Jul 30, 2022
RT @MktgAi: The future of marketing AI is actually here. And we have industry-leading speakers to help you learn more: @paulroetzer @jeffrey_coyle @cspenn @persado @MikeKaput @gemmagaldon @ataliahoren @DHernonEY. Join us at #MAICON22. via @m_filipiak17: https://t.co/NrQMResyP9
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5 Marketing AI Keynote Sessions You Won't Want to Miss [MAICON 2022]

5 Marketing AI Keynote Sessions You Won't Want to Miss [MAICON 2022]

There will be more than 50 marketing AI speakers at MAICON 2022. Here are a few of the AI keynote speakers and sessions you won’t want to miss.

@lanerellis shared
On Aug 3, 2022
RT @crackerjackmktg: They say the best things in life are free. @lanerellis must agree, because he has 7 FREE #socialmedia training programs from top platforms for you. Check them out here 👉 https://t.co/Qk7qKUMZYs
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B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

B2B Marketing Education: 7 Free Social Media Training Programs From Top Platforms

These 7 free social media training programs from top platforms let today’s B2B marketers infuse the latest learning into their social strategy.

@ZenYinger shared
On Aug 2, 2022
Most businesses spend up to a quarter of their marketing budget on content creation. So how can marketers get people to pay attention to their message and their content? https://t.co/Tjbq1nB8Xw #ContentMarketing #SocialMedia #SocialMediaMarketing https://t.co/que8unoH1s
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‘The science of personalization’ and why it matters for your business

‘The science of personalization’ and why it matters for your business

The value of personalization for businesses is huge. Better data can create impactful, personalized marketing and corporate content.

@AdsInsider shared
On Aug 1, 2022
RT @BusinessInsider: How 3 agencies use automation to improve client outcomes and empower talent @ThinkwithGoogle #ad https://t.co/bZBQcH4jgH
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How 3 agencies use automation to improve client outcomes and empower talent

How 3 agencies use automation to improve client outcomes and empower talent

Advertisers and agencies have increased their use of automation to help identify and reach their customers at the right moments.