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Top news of the week: 01.03.2023.

#B2BMX
#analytics
#Data
#marketing
#advertising
#ROI
#TRApodcast
#TheRecognizedAuthority
#authoritymarketing
#podcast

@lanerellis shared
On Feb 27, 2023
RT @leeodden: Are you headed to #B2BMX next week? You won't want to miss the keynote from CMO @jeffmarcoux but in case you do, here's a preview in our latest Speaker Spotlight interview: https://t.co/ArkMdtLvWC via @TopRank B2B Marketing blog https://t.co/Bm8YrRMTOg https://t.co/HGKhaU6QgD
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B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption

B2BMX Speaker Spotlight: Jeff Marcoux on B2B Go To Market (GTM) Disruption

Our B2B Marketing Exchange Speaker Spotlight is back with none other than Jeff Marcoux, CMO at Bombora, a provider of Intent data for B2B sales and

@lanerellis shared
On Feb 24, 2023
RT @leeodden: Hey B2B Marketers, check out this week's top news: - Social Engagements Hit New Low - Gen Z B2B Buyer Study - Bing’s New AI Image Creator - Marketing’s Rising Importance See all stories on the @TopRank B2B Marketing Blog: https://t.co/kuAUAFeIt4 by @lanerellis
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Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance

Don't miss the latest B2B marketing industry news, loaded with new key studies and reports, company shifts, and expert insight.

@BusinessInsider shared
On Feb 25, 2023
People magazine offered voluntary resignation packages alongside January layoffs, and now insiders say rumors are swirling of more staff cuts ahead https://t.co/5knkt3fdyA
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People magazine offered voluntary resignation packages alongside January layoffs, and now insiders say rumors are swirling of more staff cuts ahead

People magazine offered voluntary resignation packages alongside January layoffs, and now insiders say rumors are swirling of more staff cuts ahead

Staffers at the iconic entertainment publication People said they're expecting more layoffs ahead after parent company Dotdash Meredith offered buyouts.

@BusinessInsider shared
On Feb 28, 2023
Meet 23 rising stars in public relations at top brands and agencies like CBS News and Bryson Gillette https://t.co/G6ZZTLVBSs
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Meet 23 rising stars in public relations at top brands and agencies like CBS News and Bryson Gillette

Meet 23 rising stars in public relations at top brands and agencies like CBS News and Bryson Gillette

Insider identified 24 rising stars in the PR industry who are helping companies burnish their reputations, stay on trend, and more.

@YvesMulkers shared
On Feb 28, 2023
Why Retailers Fail to Adopt Advanced #Data #Analytics Advanced #analytics have been available to businesses for years and are getting better all the time, but with a few big .. https://t.co/MoRsOcVIc0 https://t.co/in7YpOQo63
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Why Retailers Fail to Adopt Advanced Data Analytics

Why Retailers Fail to Adopt Advanced Data Analytics

Advanced analytics have been available to businesses for years and are getting better all the time, but with a few big exceptions most retailers still use very basic tools. They do this ...

@jeffsheehan shared
On Feb 27, 2023
Increase Your Digital ROI In 2023 With These Advertising Trends By Peter Daisyme @peterdaisyme Via @Entrepreneur https://t.co/9a30Xu2vE8 #marketing #ROI #advertising
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Increase Your Digital ROI in 2023 with These Advertising Trends

Increase Your Digital ROI in 2023 with These Advertising Trends

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp ...

@markwschaefer shared
On Feb 27, 2023
RT @WhatStrategy: I just had @markwschaefer on The Recognized Authority podcast where we share our insights on the power of personal branding & community building in marketing. Check it out here: https://t.co/CI5HmWfg9f #TheRecognizedAuthority #TRApodcast #authoritymarketing #podcast https://t.co/pR0Cmj3ufj
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The One Marketing Strategy You Can’t Afford to Ignore with Mark Schaefer

The One Marketing Strategy You Can’t Afford to Ignore with Mark Schaefer

The rise of AI-generated content means that personal branding is more important than ever. But how do you create a brand that truly resonates with your audience? On this episode of The ...

@CMIContent shared
On Feb 28, 2023
Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses] - https://t.co/cotrpI0lXI https://t.co/83NkRZk16p
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Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a ...

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