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Advertising & marketing industry

Advertising & marketing industry - Essential News is your daily digest curating the most insightful news hand-picked by top trusted experts in the industry.

Top news of the week: 01.02.2023.

#marketing
#directmail
#emailmarketing
#marketingtrends
#contentmarketing
#B2Bmarketing

@DMA_UK shared
On Jan 30, 2023
RT @tim_j_bond: ‘Micro-upskilling’ has benefits beyond just the skills you learn - according to the results of @DMA_UK 's recent pilot - https://t.co/ESady4cxcT
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DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot

DMA calls for ‘realistic’ approach to skills development after success of ‘micro-upskilling’ pilot

Almost four in 10 of those marketers who took part in the DMA’s digital micro-upskilling scheme preferred it to their previous learning experiences.

@jeffsheehan shared
On Jan 29, 2023
74% Marketers Agree Direct Mail Is More Effective Than Email Via @martechcube https://t.co/V5Mb2Xj1eS #marketing #directmail
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74% Marketers Agree Direct Mail Is More Effective than Email

74% Marketers Agree Direct Mail Is More Effective than Email

Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how

@jeffsheehan shared
On Jan 27, 2023
Seventy Four Percent Of Marketers Agree Direct Mail Is More Effective Than Email Via @MarTechSeries https://t.co/3NIZW1sAab #marketing #emailmarketing #directmail
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Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

Seventy Four Percent of Marketers Agree Direct Mail Is More Effective than Email, According to Lob Survey

Lob’s annual 2023 State of Direct Mail Marketers Insights finds investment in the channel is increasing in 2023 as consumers report regularly reading direct mail

@insiderads shared
On Jan 26, 2023
RT @LaurenJohnson: Meet the 26 rising stars of brand marketing from companies like YouTube and P&G who are reshaping the industry with growth-driven campaigns, adapting to a tough economy, and championing marketing within their orgs: https://t.co/tmNGBU9awS
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Meet 26 rising stars of brand marketing who are revolutionizing advertising inside companies like Procter & Gamble and YouTube in 2023

Meet 26 rising stars of brand marketing who are revolutionizing advertising inside companies like Procter & Gamble and YouTube in 2023

These advertising up and comers are reaching consumers in new ways, developing products, and helping their companies prepare for privacy changes.

@Econsultancy shared
On Jan 31, 2023
Four digital trends set to impact pharma marketers in 2023 https://t.co/tHlAi0tmzK
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Four big digital trends set to impact pharma marketers in 2023

Four big digital trends set to impact pharma marketers in 2023

What digital and marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for marketers in the industry.

@jeffsheehan shared
On Jan 31, 2023
What Is The Future Of Marketing In 2023? By Paul Getter @PaulGetter Via @forbes https://t.co/QachcIGF8R #marketing #marketingtrends
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What Is The Future Of Marketing In 2023?

What Is The Future Of Marketing In 2023?

I anticipate that augmented reality, virtual reality and artificial intelligence will bring about significant changes in the field of marketing and commercial advertising.

@jeffsheehan shared
On Jan 30, 2023
7 Content Marketing Best Practices In 2023 By Zack Kadish @ZackKadish Via @sejournal https://t.co/cIglJLI2iu #marketing #contentmarketing
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7 Content Marketing Best Practices In 2023

7 Content Marketing Best Practices In 2023

Learn more around the 7 best practices in 2023 for content marketing and SEO that you should be adopting in your strategy for the new year.

@jeffsheehan shared
On Jan 28, 2023
Top 3 Priorities For Your 2023 B2B Marketing Strategy By Michael Brito @Britopian Via @martechismktg https://t.co/3XPTiuh1PF #marketing #B2Bmarketing
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Top 3 priorities for your 2023 B2B marketing strategy

Top 3 priorities for your 2023 B2B marketing strategy

Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.