Brand, Brand management, Procter & Gamble, Brand equity, Branding, Graphic design
20 brands gaining Gen Z love in early 2022
Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker.
20 brands gaining Gen Z love in early 2022
Whirlpool, Lululemon, Hostess, Hertz and Old Spice are among the brands scoring with the coveted generation, according to the newest Ad Age-Harris Poll Gen Z Tracker.
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Employees as influencers: measuring employee brand equity in a social media age
Employees as influencers: measuring employee brand equity in a social media age - Author: Donna Smith, Jenna Jacobson, Janice L. Rudkowski
Campaign Trail: Old Spice spoofs '80s action movies with deepfake ad
Dolph Lundgren races around in sweat-inducing scenarios in several spots showcasing the Procter & Gamble brand's new antiperspirant.
The Ultimate Small Business Guide to Brand Equity in 2022
Brand equity is the value premium a brand has in the minds of consumers. Learn why brand equity is important, and how to improve and measure it.
Of Course Our Brand Has a … Metaverse Strategy?
Is the metaverse a truly novel terra nova — or just the latest way for companies to pervade every click and pixel of your online presence under the guise of gamified immersion?
CMO Next 2019: 50 Game-Changing Marketing Leaders
Today Forbes launches its second-annual CMO Next list, a compilation of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the ...
Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’
Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media ...
Brand Finance Global 500 2022
The annual report on the world's most valuable and strongest brands
Special Report: Brands Aren’t Companies, They’re Universes
With Covid-19 accelerating macro-economic trends, the fashion industry is undergoing its own kind of populist revolution. How will brands change forever?